Twitter Facebook LinkedIn Flipboard 0 How often do you find yourself over thinking your next social media marketing campaign to the point that you even find yourself underwhelmed by the result? Granted, not every product or cause is inherently exciting. Seriously though, how often have we seen mobs flocking to buy the latest in nuts and bolts or extolling the social significance of yet another municipal project? My advice is to start having some fun with it. Okay, before you start commenting that not everything is a joke and the organization or company you market is serious business; I understand and agree with you. However, there comes a point in marketing when you need to step back and ask yourself if your posts would want you to find out more. Having fun with your marketing strategy does not necessarily mean making everything a joke. It is more about not taking yourself and your work product too seriously. We tend to be our biggest critics. Now, back to those nuts and bolts. From the following, which image is your eye initially drawn to? This is a simplistic example of having some fun with your marketing content. It is definitely not a new concept, by any means. Major brands do this all the time. However, when it comes to local businesses, nonprofits and governments; creativity tends to be lacking. While the two paragraph post about your upcoming event or special is no less important than anyone else’s; does it garner the reach that you had envisioned? Ask yourself why others in your same industry seem to have a larger reach than you do. What are their social media marketers doing that is so unique? It is time to think outside the box and create your own way of marketing. It may take several attempts; but as long as you are having fun doing it and you don’t offend anyone along the way, why not give it a shot? Read more: Your Content On Social Media Stinks Twitter Tweet Facebook Share Email This article originally appeared on Navigating the Social Media Maze and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendly … View full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?