Twitter Facebook LinkedIn Flipboard 0 Today, it seems like social media can sell almost anything, including the kitchen sink. Or in this case, a toilet seat. I’m sorry, I mean bidet. It’s a French word. And much classier sounding than the word toilet. Between Facebook, Twitter, Google, YouTube, and other giants of social media, even the privacy of what happens behind bathroom doors can spark a hot topic forum discussion. With clothes, shoes, paint samples, technology gadgets, and everything else that is available for sale online these days, toilets, bidets and other bathroom products were bound to follow suit. But just how successful is social media in selling items that used to only be available at places like Home Depot, Lowe’s, and other hardware stores with physical locations? Bidets originated from France in the early 18th century, and use a stream of water instead of toilet paper to clean people up after using the restroom. While in the United States toilet paper has supplanted water as the preferred cleaning method, many other countries throughout the world, particularly in Europe and Asia, still use bidets to do the deed. According to Sam Shefrin, a consultant who works with bidetsPLUS, a California-based company that sells bidets and toilets online, the site receives the majority of its web traffic through YouTube. The website experiences particular success through the inclusion of its informative videos, which demonstrate instructions regarding hardware installation and consumer generated review videos. The inclusion of these videos alone have brought in over 250,000 views, and have made YouTube the company’s primary focus, according to Shefrin. This success story demonstrates the power of selective marketing strategies that use social media. Social media allows products and consumers to find each other easily and creates a dialogue between the two entities. It also proves that there is a market for everything, even washing people’s backsides. Social media helps connect niche products to their niche consumers. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future ofView full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?