Twitter Facebook LinkedIn Flipboard 0 Your entire company should be involved in your social media efforts — because your social media efforts are your company. It’s what customers, future partners, and prospective employees all see when they want to understand your company culture and when they consider engaging with you. But if you’re sending random tweets to the intern in charge of social media, do you know what all those people will see? A disjointed, lackluster representation that doesn’t even begin to give a real impression of your company’s many departments. Here’s how to fix that. Make “All Are Welcome” Your Unspoked Company Motto — And Mean It It’s one thing to announce at a meeting that everyone should send updates to the marketing department. It’s another thing to make it clear that it’s expected. Ask department heads and managers to submit a certain number of updates or ideas each week and follow up to make sure they’re following through. Because it’s simply a fact that if management doesn’t truly care about it, it will fall to the bottom of everyone’s to-do list. Give Guidelines to Get Results That said, don’t ask for contributions and then leave your team high and dry. Provide them with examples of updates and ideas you would like to hear from them. This is your chance to set your expectations and establish your brand. Do you want quirky and personal updates, like photos of the team early in the morning, or your company puppy? Or do you want professional insights into highly-technical aspects of your field, and you want them fresh from the source? Give your team guidelines and examples so that they have something to go on. Encourage Selective Spontaneity Scheduled updates are important, as is screening social media updates to make sure they align with your editorial calendar. But there’s something to be said for random, unscheduled updates, too. From time to time, or on a rotating basis, give select members of your company access to your social media accounts to provide a few extra updates per week. This will give insight into particular perspectives that might catch the eye of your customers — you never know what that special trigger will be to encourage a prospective client to engage with you. Organize Seasonally, Or By Holiday A great way to bring attention to less-prominent departments within your company, such as HR or logistics, is to plan parts of your editorial calendar around holidays or seasonal celebrations. For example, encourage your HR department to be especially active during Human Resources Appreciation Week. Or, run a fun promotion about your technology department “commandeering” your social media profiles for a Pirated Tech Week, in which they tweet about hacking prevention and IT security. How do you get your company involved in social media? photo credit Twitter Tweet Facebook Share Email This article originally appeared on Rick Whittington Consulting Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?