Twitter Facebook LinkedIn Flipboard 2 Talkwalker is an incredibly easy to use tool; I have been using it for last 11 months for my in-house social media research and for my clients too. It delivers high value insights with its intuitive filters and reporting functionalities in a user-friendly dashboard which is extremely clean & simple with a zero learning curve. The tool now has a new dimension all together, very recently I was introduced to the new Talkwalker Social Search tool; You will be amazed to see the simplicity with which Talkwalker powers any search. Just put the keyword of your choice and in few minutes you have an entire dashboard in front of you! You see most recent results, reach, demographics and many more things. Isn’t it something similar to Google web search? That’s why I call Talkwalker as new Google for Social search. Filtering, sorting, exporting to excel/powerpoint, tagging results, user management are some of the very basic but effective features you will see on every screen to enhance the productivity while running social media campaigns. To help you get a better understanding of the new Talkwalker social search tool, I am going to be making use of “Starbucks” among the many other icons of brands available to break down the sub-features of this tool and get into its nitty-gritty. 1. Real-Time results The results are based on the brands social conversations taking place over various social channels, which you can see in the share of media types. Thus with these insights it gives you an understanding on which channels your audiences are engaging with you the most, in case of Starbucks Twitter is the chosen channel. 2. Reach and Engagement Your performance is mapped through 4 elements – Buzz, Engagement, Potential reach and Sentiment Buzz – The buzz is the total mentions your brand has received on the social arena; you can then benchmark your performance with your competitors and see how they are performing. In a way providing you a reality check! Engagement – It shows the level of engagement your brand has received in the span of those 7 days; you can break it down by the day/hour and get a better understanding of which post worked for you and which did not! Potential Reach – Shows the reach of your media’s and breaks it down for you according to day wise thus letting you get a better understanding. Proportion of Sentiment – This graph shows you the reaction you are drawing from your audiences, in the case of Starbucks it drawing neutral reaction followed by positive and then negative. Thus with the results derived you can accordingly fine tune your content plan to receive more positive results. 3. Who are the most active users? We all know by now that industry influencers can make or break your brand, but now with this search engine you can actually map the dent they are making towards your brand. You can filter down this list based on sentiment, reach, engagement and other parameters which can really help you in strategising how to reach out to those influencers and stay connected with them. 4. What they talk about? How cool is it to know what a brand is focusing on right now? How about you knowing it about your competitor? The above graph shows what Starbucks is upto. As you can clearly see they are doing a campaign powered with team 5SOS. Take the inferences from the word-cloud about the brand and it’s positioning. It’s also very easy to filter the above word-cloud to show only hashtags being used for any brand. 5. Demographic and Geographic insights With all other analysis Talkwalker also enables you with demographic and geographic stats displayed on the World Map, visibly broken down to the different countries mainly by their sentiment. Thus with these insights you can get a better understanding of how your brand is perceived in different countries respectively. Not to forget, it’s absolutely free It’s been few weeks I have been using the Talkwalker Social search and I find this incredibly powerful. Before this, Topsy used to be my social search friend but unfortunately, not anymore! And I am sure there is no looking back, Topsy is a great tool if you are only focusing on Twitter and you have to deal with just one brand. Let me take a few minutes on why I moved to Talkwalker and why you should too. Takeaway Talkwalker Social Search is designed to help you find key information from the social conversations taking place in real-time and discover how your audiences are talking about your brand, products and topics relevant to your business spread across – blogs, forums, online news, Twitter, Facebook, other key social networks and almost everything else on web too. Incorporating social search, to this burgeoning social media monitoring and analytics tool provides game-changing insights about your brand & competitors. It is now a gold mine, but even better like a new Google for social search! This tool is a complete treat with some amazing features and capabilities. I look forward to hear your experience about it. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?