Twitter Facebook LinkedIn Flipboard 8 Content Curation is The New SEO The new standards of internet search have evolved the SEO industry into the content creation industry. It’s no longer about how many keywords you can stuff into an article, but about how useful and informative that article is. So now that we know that content is king, businesses and individuals alike are jumping on the bandwagon of content creation – fast. We are now producing more content in one day than we did over centuries in the past. But here’s the problem: with these mountains of content being created, how do we get to what we are really looking for without wasting time sorting through a haystack full of irrelevant information? The future of internet search is not SEO…it’s curation. In the future, people will look to other people instead of algorithms to find what they are looking for. I wouldn’t be surprised if search engines of the future included in their search results the online properties of popular content curators who are authorities and thought leaders in the topic being searched. You will depend on these curators to gather a collection of content and information that is relevant to what you are looking for to help refine your search and save time. It will be even more important for businesses to establish their authority in certain topic areas if they want to bring in traffic to their websites and their stores. We’re already seeing this transformation happen with the introduction of platforms like Pinterest, and I expect that more platforms will be created in the future that will better accommodate this type of search. One such platform that I think is ahead of it’s time in facilitating the content curation of the future is Springpad. At first glance, Springpad looks like it is setup just like Pinterest, with the photo blocks and simple navigation. However, Springpad is much more versatile than Pinterest. You create what are called “Notebooks”, which are collections of individual pieces of content, called “Springs.” Unlike Pinterest, you aren’t limited photos and videos; you can also add music, recipes, books, products, quotes, and much more. I could write a book about all of the features of Springpad. There’s so much you can do with it as a content curator, and there’s so many ways you can search it to find the information you’re looking for. This might be Springpad’s downfall, since people tend to like platforms like Twitter and Pinterest because of their simplicity. But I think Springpad does a good job of layering the difficulty so everyone from casual users to super users can find value in it. Why Is Springpad Better Than Pinterest? There are two features that set Springpad apart from Pinterest: Tagging Every Notebook and every Spring you add to a Notebook can include tags, which are easily searchable to find other related content across Springpad. All you have to do is click the tag or enter it into the search field. For example, if you want to find Notebooks that have helpful information about Orlando for your vacation, just search #Orlando. User Notebook Search You can search all of Springpad just like you can with Pinterest, but unlike Pinterest you can also search through the Notebooks of individual users and through the Notebooks themselves. This is a critical feature to have when these platforms are used for a couple of years and there are potentially thousands of Springs to sort through. If you are following someone who you know is an expert in the topic you are interested in, you can just search their Notebooks to see if there is a relevant article that they have come across in the past that might be what you’re looking for. Here’s an example: I am a social media consultant, so a lot of my Notebooks include social media articles and research. If someone wants good quality information about Facebook, all they have to do is search my notebooks for the word Facebook and they get all of the articles related to Facebook that I have found helpful. And that’s just the beginning of the search. Advanced filters will actually let you see, among other things, the articles I’ve curated that other people have found helpful based on a star rating system. How to Use Springpad as a Content Curator There are a million different ways you can use Springpad to establish yourself as a content curator. Here are a couple of ways that I use it the most: As A Portfolio I have one Notebook that is dedicated to all of the articles that I have written, which makes it very easy to send the short link to potential clients or employers to give them examples of my level of expertise. As I continue to write more and more for my blog and other publications, people can search this Notebook for any articles that I have written related to a specific topic. As A Bookmarking Site Whenever I am researching a topic, I Spring all of the websites that I have found useful in my research. That way, I can go back to reference them whenever I need to, and I can also point anyone who’s interested in researching the topic as well straight to that Notebook to give them a head start. How to Get Started Using Springpad Create your account (it automatically creates an with your Gmail, Twitter, or Facebook logins). Find me (Username: BrittanyBotti) so that I can connect with you and follow your Notebooks! Add the Spring It button or browser extension to your web browser so you can easily add sites to a Notebook while you’re browsing the Internet. Set up Notebooks for the topics you are most interested in, then do a sweep through the sites you’ve bookmarked on your browser and Spring them. Download the Mobile app so you have your Notebooks and Springs on the go. Do you use Springpad? Let me know so that I can follow you, and share your tips on how you use it in the comment section below. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?