Twitter Facebook LinkedIn Flipboard 0 A big percentage of our referring link web traffic comes in through the social bookmarking site StumbleUpon. This is also the case for my other personal blog, Social Media for Law Firms. Here’s the official definition: StumbleUpon is a a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate web pages, photos and videos that are personalized to their tastes and interests using peer-souring and social-networking principals. – Wikipedia Social bookmarking sites are one way to build links back to your site and broadcast your information to the web. StumbleUpon is fairly straight forward and easy to use. I stumble every article I find useful. It’s part of my every day routine. I also write reviews and tag each post accordingly. Do people actually read the reviews? I’m not sure. You can also see how many times each post was viewed on StumbleUpon: It’s easy to get started. You create an account, add the toolbar via Google Chrome or whatever else you use, and stumble away to your hearts content. I should also add you’re not supposed to stumble your own content all the time either. Some say you should stumble twenty articles to every one of your own. Thoughts? I got to thinking about how Stumbling affects bounce rate. The nature of stumbling in itself requires users to “rate” your page and then move on to the next article. Very rarely do they deviate from the site to look through more of your website. They pick a topic such as marketing, business tools, etc. and flip through all the related websites. Bounce Rate: It essentially represents the number of initial visitors to your site who “bounce” away to a different site, rather than continue on to other pages within the same site. (just in case you didn’t know ) I checked our Google Analytics and saw our bounce rate was 82% for StumbleUpon for the past month. Talk about “click and run!” This was also the case for every other blog I manage. Sometimes the bounce rate was as high as 92%. I did some research online and found this interesting article: Many SEOs theorize that google factors in bounce rate and page time into your ranking. If they see a high bounce rate, and see that people only stay on your page for 10 seconds, they make an assumption that your site is bad, irrelevant or dangerous. By stumbling your own pages, you may be inviting this type of traffic, and might suffer a penalty in google. Is StumbleUpon traffic actually bad for your site? If one of your goals is driving quality prospects to your website StumbleUpon may not be right for you. Now it’s your turn. How has StumbleUpon worked for you? Do you have a lower bounce rate than us? If so, what’s your secret? Do you love it or hate it? I look forward to hearing from you. Twitter Tweet Facebook Share Email This article originally appeared on Develop Socially and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?