CMO Reports On Value Of Social Media (Infographic)

With everything in business, ROI should be considered and social media is no different.

This is a really interesting graphic about social media metrics and what CMOs value, but it’s not exactly named correctly. There is very little data here on the cold, hard cash generated from social media efforts and there is more display of survey percentages of what CMOs believe.

Regardless, these are interesting statistics and should be reviewed to get a pulse and see the direction of the Ms in the C-suite.

Interested in learning more about social media ROI? Check out our free whitepaper on determining your social media ROI.

Image appears courtesy of MDG Advertising.

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Author: Connor Brooke

Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

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