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      • Buy LUNC
      • Buy Neo
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      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
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      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Fantom
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      • Buy Ren
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      • Earn Interest on Cardano
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      • Earn Interest on MATIC
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      • Earn Interest on Stables
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      • Yield Farming vs Staking
      • Worldwide Crypto Guides
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      • Low Cap Cryptos
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      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
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      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
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      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
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      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
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      • New NFT Projects
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      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
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      • World of Women NFTs
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      • Binance
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      • Magic Eden
      • NFT Launchpad
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      • OpenSea
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      • Buy Netflix Stock
      • Buy Nike Stock
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    Digital & Social⟩Social Media

    5 Helpful Tips To Make An Enormous Impact On Social Media In 2015

    author imageMichael Pattullo Last updated: 14 January 2015
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    There is no denying that we are currently in the golden age of social media. In 2014 alone, 8 out of 10 small to mid-size businesses (SMBs) used social media to drive business growth and three out of five said they gained new customers by doing so. If your company is business-to-business (B2B) or business-to-consumer (B2C) there are huge, inherent benefits to properly using social media.

    5 Helpful Tips to Make an ENORMOUS Impact on Social in 2015We at Social Media Beast want to help make 2015 your most social year yet. That’s why we’ve gathered up some useful tips you can employ in your social media strategy.

    1. Pick the right platform

    Not every social media platform is right for your business. Your business should choose to designate the most time and effort to the platform that will reach your target audience. LinkedIn is great if you’re looking to connect and network with other businesses. Selling a product geared towards females? You’ll want to jump on Pinterest where 80 percent of the users are women. Facebook and Twitter have the capability of reaching a wide audience, while also giving you the luxury of speaking directly to your audience. When it comes down to it, it’s better to have a powerful presence on a few social media platforms, than a weaker presence on all of them.

    2. Post when people will see your content

    Some social media platforms, such as Facebook, offer helpful insights and analytics to view when your followers are online. Find out whether your followers are early worms, lunchtime lurkers, or night owls and post content according to when they’re online. In the event that you’re using a platform that doesn’t offer this feature, then it’s up to you to experiment! Try posting content at different times of the day to see when the most engagement occurs.

    Jay Baer, the founder of Convince & Convert, urges social media users to post their content just before or after the hour, i.e. 1:50 p.m. or 2:05 p.m. It is around these times when people at work are just getting out of meetings. During that time they are more likely to be using social media. Don’t underestimate the science behind timing!

    3. Use images and videos to get your message out

    Images and videos are the best way to convey your brand and message to your audience. In the past, we discussed how to best optimize images for engagement because we realize how important imagery is on social media. Image-based platforms such as Instagram are becoming especially popular ways for businesses to share pictures and videos with their audience.

    Videos can help increase people’s understanding of your product or service by up to 74%. Social media is a competitive arena and your content is constantly up against other brands. When vying for short attention spans it’s important to post content that will catch people’s eye. Movement catches eyes. And whether you post a colorful image or an enticing video thumbnail, your business must post content that will peak curiosity.

    4. Build engagement by engaging with others

    Quality engagement starts with good conversation. Posting articles and images that are relevant to your audience is a great way to engage with potential consumers. Tagging and talking directly to businesses and customers adds a new level of personalization to social media.

    Did you know that most consumers engage with brands with customer service requests? In fact, one-third of users prefer to contact brands using social media rather than the telephone. It’s important to let people know you’re there and available to help. Also, remember to have some fun. Consumers are more at ease when they feel like they’re talking to a real human being.

    5. Stop with the sales pitch

    The fastest way to alienate your audience is to bog down their news feed with redundant sales pitches. To combat this, many brands use the 80/20 rule in their social media strategy. This rule says that 80 percent of your content should be interesting and entertaining to your audience. This builds your brand as a reputable and trustworthy faucet for good content that will keep people coming back. The other 20 percent should include call-to-actions and self-promotion. It should include deals or current news concerning your business that would appeal to your audience. It’s important to build an engaged audience before showcasing your products or services.

    Following these tips will help ensure that 2015 will be your most social year yet. Choosing the right platform, posting content in a timely manner, using images and videos, engaging with others, and employing the 80/20 rule will help shape your social strategy in the best way possible.

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      This article originally appeared on Social Media Beast and has been republished with permission.
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    Author: Michael Pattullo

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    • Sergey Yatsenko says:
      January 19, 2015 at 11:52 pm

      New point of view on Social Media with New Mindsight from Thought Leader. Social Media / Next Level / with new Content give new Opportunities for SME,s / New Products & New Services for Consumers /. Kind Regards, Sergey .

      Reply

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