Twitter Facebook LinkedIn Flipboard 0 Social media marketing is not a fad. It’s that the excuse you’ve been using to avoid developing a social media marketing strategy it’s time to find a new excuse or finally build that Facebook page. Social media marketing can be as simple or as complex as you want it to be (or as you have time for), but you get out what you put in. 90+% of Americans have at least one social profile, meaning your target market is online and engaging in social networking. Marketing 101- fish where the fish are! What are some of the benefits of social media marketing? 1. Build brand Social profiles can rank on their own in the search engines, increasing your online presence. Social profiles are also one more place for you to develop your messaging strategy and connect with your target audience. It’s a place to inject some personality into your brand and let your target market engage with you on their terms. Social networks are the perfect place for breeding brand ambassadors and building lasting relationships with repeat customers. 2. Drive targeted visitors to site You never want to treat your social networking profiles like the final destination of a potential customer. Your social profile is more like a filter, attracting targeted traffic (that identify themselves as you target audience because they are interested in your brand) and them pushing them over to your actual site/blog. The more targeted visitors your site has, the better chance you have of pushing them to act and increasing your conversion rate. 3. Promote content and get more links (social signals) The more times a piece of content is shared on a social networking or social bookmarking site, the more valuable it becomes in the eyes of the search engines. From an SEO standpoint, these social signals can impact how well your piece of content ranks in the SERPs. From a more general marketing perspective, the more people who share your content the greater potential reach it has. The average Facebook user has 130 friends which means that if just five people post your content to Facebook it has the potential to be seen by 650 of their collective connections! 4. PR Twitter has become many people’s go-to source for breaking news. Twitter even created this clever commercial demonstrating the power of “real time” sharing. Social networking has practically revolutionized the way news information is shared. So what does this mean for brands? Social networks allow companies to connect with their audience as a situation develops, meaning you have the chance to tell your side of the story as it is happening. Social networks are also a great place to interact with members of the press. You can connect with journalists and local news sources directly, giving them instant access to a story. Twitter Tweet Facebook Share Email This article originally appeared on Search Engine Optimization (SEO) Journal and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?