Twitter Facebook LinkedIn Flipboard 0 It’s a great time to be listening for your brand mentions and engaging with your audience during the 2014 World Cup. World Cup social media will get a huge boost this year. Because more people are participating in social media during the games, there’s a big chance they will be discussing a lot of other things as well, and sharing anything that adds to the conversation and the party! And the numbers are massive. Take just one player, Cristiano Ronaldo. He has 26.5 million followers. His tweet about a Nike World Cup ad released on YouTube garnered 70 million hits on the video in just a few days. Many brands will piggy-back on this enthusiasm by creating promotions and events around the action. What have you got planned? Twitter gears up: Nielsen says 60% of UK users will Tweet while viewing the games. ….the 2014 @FIFAWorldCup in Brazil, the countdown has begun, and the conversation is already heating up. Once the competition begins, the only real-time #WorldCup global viewing party will be on Twitter, where you can track all 64 matches, experience every goal and love every second, both on and off the pitch. – Twitter Blog Brand marketers are predicting big numbers for all aspects of social media and social media advertising. Adidas will spend more on digital marketing than TV ads. Some brand marketing directors are predicting that the 2014 World Cup will be the most social event in world history. Facebook talks about the “stadium in our pockets”: “For the first time in 2014, we, all of us, are carrying around a mobile stadium in our pockets, where you will be watching, learning scores, team sheets, changes, injuries, substitutes – all of it – and sharing it,” he said. “That is a hugely compelling thing for a marketer.” – Will Platt-Higgins, director of global accounts at Facebook in the Financial Times Twitter Tweet Facebook Share Email This article originally appeared on Jugnoo: The Blog and has been republished with permission.Find out how to syndicate your content with B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen