China has the biggest market for social networks in the world. Restrictions by the Chinese government has caused several western social networks (e.g. Facebook) difficulty from entering the market, while naitve platforms have thrived. One of these is Sina Weibo, a microblogging service or, as many call it, ‘China’s Twitter’.
Why register an account on Sina Weibo?
Businesses who have brands operating in China, or who are planning to enter the Chinese market(s), should capitalise on the opportunity to protect their brand by ensuring they are properly registered before someone snaps up their name. Sina Weibo is growing quickly and the microblogging platform has recently surpassed 200 million users.
How to secure your brand name
Sadly, Sina Weibo can be a little impenetrable for western eyes. The language barrier has rendered the sign-up process less than UK user-friendly. We thought it would be helpful to take you through the registration process, step-by-step so you can make sure your brand is protected, even if you have no plans to invest in the market quite yet.