Twitter Facebook LinkedIn Flipboard 5 With LeBron James and the Miami Heat one win away from the NBA title, all eyes are on James as he shoots for that first championship that has eluded him thus far in his career. For all the criticism he receives, no one; especially now, can doubt the talent and all-around talent that he possesses. Unlike many big scorers in NBA history, LeBron James is also a tremendous facilitator and team player. Given his style of play and talent, here are some reasons why LeBron James would make the perfect community manager. He learns from his mistakes For a community manager, the ability to adapt and is crucial. That is why we spend so much time breaking down metrics and campaign results so we can learn about our current work and adapt those lessons to our future initiatives. LeBron has clearly shown the ability to adapt his game as we continues to improve more and more and has completely changed the way he approaches pressure situations. For someone that has been so dominant for so long, he continues to get better and adjust his game to stay ahead of his peers. Even for the big brands, adaptation is key to standing ahead in the social marketplace. He gets all of his team involved A good community manager has to look at their role as ways to get the rest of their team involved with their initiatives and social strategy. While you don’t want everything to be scattered, setting up your colleagues to support your community efforts can be critical to your online presence and success. As I previously mentioned, James is one of the best passing scorers and forwards to ever lace ‘em up. He consistently looks for the open man and the opportunity to set his teammates up to succeed. Thus, James would be the type of community manager that designs strategies to get more of his colleagues involved so they can collectively succeed and improve the organization. He responds well to criticism Especially for big brands, social media is not only a way for you to connect with your customers, but it is also a way for your customers to voice their opinions, both good and bad. Since there will almost certainly be complaints or negative comments, it is important for a community manager to respond to the criticism with poise and a level head. More often than not, a customer just wants to be heard and treated like a human being. There isn’t an NBA player who deals with more criticism than LeBron James, yet he never has had an outburst or overreacted to the constant scrutiny. He has responded respectfully to each of his critics and clearly used it to make himself a better performer. That type of poise is exactly what a brand needs from their community manager. He works hard on offense and defense As a community manager, it’s not enough to just respond to comments (that’s customer service) or strategize your posts (that’s a marketer). A good community manager is both an excellent responder and strategist – they can play excellent offense and defense when representing a brand, which is extremely important in today’s transparent communications channels. James is not only recognized for his offensive prowess, but also his defense as he continuously shuts down some of the best players of the league through the season and playoffs. He gives 110% on both sides and doesn’t allow either to detract from the other. Someone that can find that type of balance as a public face for an organization is invaluable. He sees the game one play ahead Being able to look ahead and strategize for the future is a common role for most community managers. Often, community managers are not just tasked with daily postings; they are tasked with creating the content and social strategy well in advance of the actual date of execution. Thus, a community manager needs to be able to anticipate what will be successful in the future in order to succeed down the road. James, like most great athletes have the ability to see the playing field (or court) one or even two steps ahead. Several times every game LeBron makes a decision that others can’t see because he can see a play develop before he even has the ball. That foresight is the final reason why LeBron would make a great community manager because not only does he have the tools to be successful on a daily basis – he has the ability anticipate and strategize in ways that will keep his community vibrant and strong well into the future. What other athletes do you think would make great community managers? Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?