Twitter Facebook LinkedIn Flipboard 0 Resistance is futile. As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain: Moms are the New Community Managers They’re asking all of your departments to climb on board to own the experience that matters to them: Sales and Marketing for the information to make educated purchase decisions for their families. Customer Service to be there when something goes wrong, or applaud when things go right. HR to experience the people, family policies, and the tech aspects of your business when they seek career movement. PR and Communications to stay updated and reference in times of crisis. IT for tech support (or social customer support). While I’m convinced that moms are the ultimate marketers of their domains, as more digital natives add parenthood to their job description, these tech-focused and social-savvy moms will become your customers, prospects, employees, and your competition. Understanding the changing demands of this new generation of moms, and the diverse ways a business can serve them, can provide a sample case for social media as an organization-wide endeavor. Moms Need the Information Now There are a couple of great infographics that spell it out, including the PCMag.com “Moms Embrace Social Media, Smartphones (view below),” and Mashable’s, “This Is Your Mom on Social Media.” Infographic source: PCMag Media is Mum’s Domain According to the Meredith’s Parents Network “Moms & Media 2″ survey, “for moms born between 1977 and 1994, there is no part of their lives that is media free,” and 55% of moms have de-friended companies on Facebook because of too many messages and ads. It’s not enough to lump moms as a single customer category, or [gasp] talk to marketing about a “mommy blogger” strategy. We’re past that. Listen to Mom If you’re B2C, moms have purchasing power, managing decisions for the home and business. If you’re a B2B company, you may be selling to mom-owned businesses, working with moms in the field, or your customers and distribution network may have opportunities. You may not need to change your core brand to meet the new lifestyle demands and increased connectivity of modern moms. Use social media to communicate how you can simplify or enrich even a small piece of their lives, and provide access to support through online and mobile channels. Moms Need Information The truth is, moms need marketing, technology and online communities to help sort out the flood of content out there. But not the kind that interrupts precious family time, or even promises better leak protection (no leaks are best, thanks.) Moms need information that builds knowledge and confidence, from brands that they don’t mind weaving into their memory book. They will pay it forward, by recommending these products, services and businesses to others “in the field.” Moms as Media Managers The Nielsen and BabyCenter.com 2012 American Media Mom Report: “Always-On, In Control, and Changing the Rules for Marketers,” discusses moms’ emergence as the media managers of their families. The report shares that moms are also early adopters of new media formats, users of multiple devices throughout the day and night, and leaders in digital media consumption compared to the general population. Below is just a sample of community categories that I’ve found that moms are building and managing, and on their own time. Blogs and social media hubs for working, part-time or stay-at-home moms Mom-owned business networks (mompreneuers), personal branding and life coaching Special interest motherhood, such as organic lifestyle, health, fitness, food, fashion Geographic-based, community groups and education-focused Tech for moms Special needs and causes Advice from Mom As a marketing professional and newer mom, I was surprised how similar my business and personal lives have become, blurring into one 24-hour timesheet. While the important social media ownership discussions will continue for businesses and marketing agencies, I’ll offer a bit of advice from a mom who is always on the clock. Not everyone will be called to parenthood, but all areas of business will be called to the mothership to build better experiences through social media. Image by MrB-MMX Twitter Tweet Facebook Share Email This article originally appeared on Jeffbullas's Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022