What’s The New Fuel Powering Social Media?

According to Google, Yahoo and other leading search query portals, the top two current search terms are “Facebook” & “You Tube”. That tells me social media and videos are not only on top but remain hot. Why? Because the new phenomenon of social video provides a powerfully personal connection that can tie your brand directly to potential prospects.

It’s fuel for social media. And more and more, people want to watch instead of read.

The Video Conundrum

So what’s a small business to do? Create video content for your website, blog and your You Tube business channel. As you well know, this is often easier said then done. After all, it takes time, money and most of all – commitment – to arrange, record, edit and display videos throughout your social media environment.

Creating video has been a challenge for companies of all sizes. But one new service is changing that. Bravo Video is a powerful new user generated platform designed to completely automate your video production and management process. And the real power of Bravo is that it lets anyone with a webcam record a video which can easily be added to your online marketing efforts.

Imagine…

• Getting a video testimonial from your favorite client right as they are having success with your business, service of product.
• How much easier it would be to teach a customer about your product by sending a personal video.
• How much more believable your brand or service would be if prospects could watch living, breathing customers rave about your product.
• A customer showing off your product via a smart phone or tablet device.

You’re In Control

As you encourage people to create videos for your company, brand or organization (yes, this can also be highly effective for charities, non-profits and foundations), you’re inn control to approve the videos you want to use. And that means you control your video content. What’s more, you can leverage these videos most anywhere you see valuable – your website, YouTube channel, posts on your blog etc.

A Winning Example

Just ask Sidd Scindia about using video. He recently won the Best of .Biz contest and was awarded a free year of Bravo. “I find Bravo to be convenient and easy to set up and embed on the website.” Sidd is using Bravo to feature testimonials on his website, which features his business Sidd Productions, offering audio production, web & photography services.