Twitter Facebook LinkedIn Flipboard 0 Tumblr is a free blogging platform you can setup quicker then you can check your morning emails. What I love the most about Tumblr is that it’s one of the most mobile-friendly platforms. The site offers loads of free and premium blog designs to customize your site to look more like your company’s look and feel. As one of the fastest growing social programs, Tumblr has its own built-in community of over 108 million blogs and boasting well over 51 billion page views per month. While the number of people on the platform may be intriguing, Tumblr’s biggest issue is that you can’t ‘self-host’ your site with your own hosting company. So when Tumblr gets busy and the site goes down, your blog goes down with it. Tumblr blogs act more like a website than your Facebook fan page. Tumblr’s content can be found directly on the interwebs while your Facebook posts are only searchable by Facebook users. And that’s where the magic happens – your Tumblr posts have a greater chance to get found by the search engines thus increasing your SEO presence. Well that’s all great and stuff .. but who uses Tumblr? Glad you asked! According to Mark Coatney from Tumblr: In the U.S. the audience tends to be younger — 56% of the service’s 25.2 million monthly visitors are under 34, and users skew slightly more male (52%). If this description looks like a clear path to connect with your loyal customers, you may want to try out a Tumblr blog and see how it works for your business. So how does this thing work? Like everything else in the social world: LIKE, FOLLOW and REPOST (reblog) often. Tumbr users click to “follow” other Tumblr blogs which then show up in your dashboard which looks like a news feed. You can then “reblog” posts to your own Tumblr feed. The reblog feature encourages the sharing of content and as with other social networks, the more interesting or compelling, the quicker it will spread. It’s really pretty simple. 1. Install Tumblr tools to make posting easy from anywhere On your computer, install the Tumblr “bookmarklet” http://www.tumblr.com/apps Once you’ve installed the computer app, you’ll be able to click the Tumblr button in your browser toolbar to quickly create a Tumblr post from any web site you visit. Don’t forget to install the Tumblr mobile app on your smartphone or tablet. Tumblr will show up as an option to ‘share’ your content from other social media programs like your photos from Instagram. 2. Use your tags Think about the tags you use for your tweets, Pinterest pins, blog posts or your Google Adword campaigns. What words would you use to describe your company and make sure to use those tags with your posts to allow other Tumblr users to find your site. Take a look at the tags used on the Tumblr posts within the topics that interest you. And if it makes sense, tag your posts using those same popular tags. Make it easy for users who are already ‘tracking those tags’ to find your posts which can only help you reach more people. 3. Grow your followers On Tumblr, they call it a ‘follow for a follow.’ Tag your posts with some form of this term to connect with other users who will follow your page if you follow them back. Tags look like this: #follow, #follow4follow, #followforafollow One of the quickest ways to find ‘follow for a follow’ users is to search the term “Tumblr Train.” This search will bring up a list of users into your news feed who follow you when you follow them. Guess now the question is, to Tumblr or not to Tumblr? What’s your answer? Twitter Tweet Facebook Share Email This article was written for Business 2 Community by James Spillane.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: James Spillane James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying … View full profile ›More by this author:Cryptocurrency Fan Tokens Are The Top Crypto Gainers TodayMetaverse P2E Games Token IBAT Lists Today on Pancakeswap 16:00 UTC / GMTBC.GAME Releases An NFT, The Degen Pass