It’s the holidays and everyone is not only crazy busy but bombarded by ads.  So we tune them out.  

But as of 12/23 — 1.5 million people booted up their browser and went looking for this video. (email subscribers, click here)  They didn’t get tricked into watching it — they sought it out.  And they not only watched it for almost 5 minutes — they shared it with their friends.  Who also watched it.

Welcome to the future of advertising…