657652_thumbnailIf you’ve ever listened to the Morning Mash Up on Sirius XM’s Hits 1 station – you probably know Nicole isn’t smarter than a fifth grader, Ryan can’t sing, Stanley T couldn’t pronounce his own name right, and Rich has a man crush on whoever is on the bachelor.

But what you may not know is they could teach a class on social media strategy.

This entertaining morning show discusses many topics – but each conversation ends with “what do you think?”  You can call in, tweet them, post on Facebook…but they want to hear what you have to say.

Beyond their sparkling personalities (I’m referring to you, Rich) – that’s partly what makes the program so successful.  They embrace the purpose of social media – to engage their audience.

They don’t advertise Sirius XM subscriptions via social media.

They don’t sell advertising space on their social media accounts.

They just simply engage you with their morning show.  Yes – it’s THAT simple.  And that is one of the reasons why it’s one of the most popular morning shows on air.

Want to create a social media strategy that will generate ratings?  Follow the Morning Mash Up’s social media strategy.

  1. Ask your audience what THEY think?

    Sure – the Morning Mash Up crew will give their opinions – but it always comes back to the audience.  Not everyone can call in and give their opinion.  Social media is a tool to engage your audience.  The best way to do that is to ask what your audience thinks via social media.

  2. Create individual accounts and comment as members of the team.

    The Morning Mash Up posted a video the other day of them running a 40-yard dash.  Ryan Sampson, on the morning show, posted some lame excuse about wearing cowboy boots to the reason he lost.  (A for effort, Ryan!) But he commented.  He personally engaged with the audience to create an attachment to the show.  So have your own accounts and comment from your role on the team.

  3. Listen to what people have to say.

    The Morning Mash Up, whether via Stanley T’s sack (don’t ask!) or on air – actually read responses from those who comment and ask questions.  That’s usually the part most organizations forget to do.   When you ask what they think – listen to them.  People like to be heard. And they usually have some good input as to what else you should be talking about.

So whether you listen for the latest music (please for the love of God stop playing Call Me Maybe!) or for the interesting banter – know you probably listen regularly because they embrace the fundamentals behind engagement.  And put their breakfast sandwich where their mouth is when it comes to social media.