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Social Media is crucial in order to have a successful Marketing & Advertising Plan. 71% of online adults are using Social Media and 91% of Millennials are using Social Media. It is a necessity for any business that actually wants to make money and sell products or services.

However, many smaller businesses have a hard time tackling the world of Social Media. Small business owners may feel that their personal efforts do “just fine” or that Social Media is not the “right place” for their business.

“If small businesses want to compete, they have to be participating in social media,” Mike Rosa, director of marketing at online marketing agency 180Fusion. “More and more, people are becoming a little bit wary of traditional advertising. They’re much more likely to take referrals and reviews from people that they know and trust, which can be found on social media.”

Hiring a Social Media Manager/Agency makes sense and is one of the smartest decisions a business owner can make. Here are a few reasons why, best illustrated by the apocalyptic world of The Walking Dead.

As a business owner, your job is to manage your company. You have enough to handle without adding in trying to learn an entirely new job.

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Even though you devote a portion of your day to managing your Social Accounts and you may have a plan of attack for getting your Social Accounts updated there is always something that pops up.

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While you run your business, a Social Media Manager, who is on the sites all day, can put the fires out for you.

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When you are fed up with trying to find things to post or dealing with comments or questions you can’t just hide.

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When your ad campaign gets no leads or your updates get no views you can’t cry about it…

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A Social Manager will figure out what went wrong and fix it fast.

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A Social Media Manager will always be there, changing strategies to work when they aren’t meeting the goals, dealing with trolls, fielding customer questions, constantly researching changes in trends and adjusting campaigns so your business gets the best bang for its buck.

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So, it’s time to reassess your current marketing and advertising plan and budgets and consider hiring a Social Media Manager in order to put your energy and budget to good use.

“If you’re a small to medium sized business and have limited resources, having an agency involved is very important.” (Mike Rosa)

Let a Social Manager handle your Social Campaigns so you can manage your business.

(The Ring Leader Giphy: http://gph.is/1MCChxp)