Hand holding a Social Media 3D SphereThink of social media as a marketing toolkit. It is a kit filled with plenty of different devices that you can use to promote a business. There are the two main tools that you should use every day, Facebook and Twitter. Others, you might use a lot or sparingly depending on your business model and what you are hoping to achieve. These are Instagram, Snapchat, Pinterest and a few others that you can consider using. Each of these social networks have different strengths. Unlock their potential and you’ll be able to boost your social marketing campaign. Anyone can set up a Facebook account and use it to talk to clients and customers. However, very few know how to fully utilize this powerful marketing tool. Let’s look at each social networking tool in turn. We can examine their unique capabilities as well as how to use them.


You can use Facebook for a variety of purposes. First and foremost, you do want to make sure that it positively adds to the brand of your company. You need to make sure that your Facebook page looks stylish and attractive to clients. It should send a message on your company that you want your clients to hear. This is the basic requirement of a successful Facebook page. However, you can use it for more expansive purposes. For instance, you can start discussions on Facebook to promote a product or service. As an example, you might be selling cloud networking software. You can then start a discussion based around the concept of cloud networks. Are they more secure than hard drives? You can guide this discussion too, bringing your customers around to your point of view. By doing this, you can use your Facebook page to trigger a new sale.

Many people think that Facebook is too old school now for promotional purposes. However, Facebook still has one advantage that other social networks do not. It can be used to establish and set up a group. You can then use this group to add new content to your marketing campaign. As long as you monitor the group, it’s going to produce brilliant content. It serve as a new platform for increasing organic traffic to your website.


Twitter should be used primarily for short and sweet messages to promote your business. It is possible to write extended tweets, and you should rarely use this. It’s far better to write Tweets that get straight to the point. Remember, you should be using your Twitter to retweet key players in your industry. You’ll grab the attention of their customers who might be interested in your product. It’s a fantastic way to expand your business brand.

You should also use your Twitter page to link back to other areas of your business profile online. Or, to push your followers to your business site. Twitter is also a valuable resource for getting content and information shared online. When information is shared, it boosts the ranking of your business and may help your SEO. To do this, you need to be careful with what you tweet. Only Tweet images, graphics, video or messages that are interesting and targeted. You should also be using hashtags where possible. Statistically, information is more likely to be shared online if you use a hashtag.


Depending on the type of business, you may also want to have an Instagram account. Primarily Instagram will be used for sharing images of your company. In particular, you should add images from business events, parties or something that can show another side to the company. You can use Instagram to highlight the people behind the corporation, rather than total marketing. Again, images need to be targeted directly towards your customers, and you should, of course, be using hashtags. Use your Instagram profile to show your customers and clients things that they wouldn’t typically see. If you are selling a product, you can show how it’s made. You can take them behind the scene of your business and highlight what is truly special about your company. Instagram gives businesses the possibility of creating and promoting a USP.


Don’t forget that Linkedin is just one other social networking tool. Use it right and it can be all you need to get the best employees for your business. You need to make sure that your Linkedin profile is visually interesting. Make sure that you are regularly updating the page with fresh information to ensure that it looks active and modern. You can use Linkedin to connect with potential employees as well as possible clients by posting questions. Ask the right questions and you’ll be surprised by just how many responses you receive.

We hope you have found this advice valuable. Remember social media is now one of the fundamental parts of online marketing that you can not afford to miss out.