Connor Brooke
Ever wonder how conversations become trending topics on Twitter? (I’m questioning this as I scroll through #Egypt, #Bieber and #LadyGaga trends.)
Well, Nick Bilton of the New York Times provides us with some insight in a recent article. A study released by Hewlett-Packard’s Social Computing Research Group stated that most people expect Twitterers with a large following to be responsible for creating these trending topics. This study proved that theory to be incorrect.
According to Bilton’s article, “The researchers found that the mainstream media, including organizations like The New York Times, CNN and BBC, act as “feeders” for news topics, helping to amplify and in turn make something into a trend on the social network.”
As I look back at the Twitter trends on my homepage, all three of these topics make sense from recent news across the globe. It’s safe to assume that #Bieber and #LadyGaga trends came from Sunday’s Grammy Awards show.
Twitter Trends allow us to stay on top of news (global, local, pop culture, etc) through the ease and simplicity of one platform. Whether you use TweetDeck on your computer, Echofon on your iPhone or iPad or UberTwitter on your BlackBerry, you can see what’s hot via hash tag as you dash to your next meeting.
So, do you actively participate in Twitter Trends or Twends as I like to call them?
This article was written for Business 2 Community by Connor Brooke.
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