Jay LeonardEmployees make natural brand ambassadors because they’re already informed on the ins and outs of your company. If you allow them to share in your social media goals and reward them for becoming a part of your voice, you’ll be leveraging an untapped potential that’s right under your nose.
This is a chance to hone in on your employees’ individual strengths and use them to your shared advantage, so get people excited by taking a personal interest and giving them the opportunity to participate in something outside of their normal job duties. Do you have any photo enthusiasts in the office? Give these people the responsibility of being the designated photo takers (If someone always has a camera, all of those great behind-the-scenes moments will be captured and shared). If someone on your team has great writing skills, give him or her the task of writing industry-related blog posts on behalf of your company. The key is to have a clear picture of your goals and an understanding of your team so that you can position yourself for success.
In addition to gauging your employees’ individual strengths, you should survey them in terms of how social media savvy they are. Then, you can group the people with similar levels of knowledge together in order to train them more effectively. It’s a fine idea to start the web-gurus off with more advanced specifics, but you should teach the “newbie” group the basics of platform use before moving into what your company’s specific social media goals are.
Do you like the sound of using your existing resources to the very favorable outcome of reaching your social media goals, but don’t know where to start? We’ve got you covered. Download our free Social Media on a Budget E-Book for a wealth of how-to’s that will have your team up & running in no time. Find it here: http://exc.la/ebook
This article was written for Business 2 Community by Jay Leonard.
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Good nuggets in here for maximizing and utilizing employees in their areas of strength.