Twitter Facebook LinkedIn Flipboard 0 Finding success on Tumblr? With around 120,000 average Tumblr signups on a daily basis, its popularity has become hard to ignore for marketers. Tumblr is a social site that businesses should keep an eye on if they’re looking to expand their efforts. It’s clear Tumblr has been picking up traction, but what’s so great about it all? The social site simplifies blogging by allowing users to easily upload posts, pictures, gifs, videos, links, and audio files. Along with the ability to like and reblog others posts, Tumblr encourages users to add and share content. In addition to be an excellent blogging site, there are many reasons why marketers should consider paying close attention to Tumblr. Here are a few benefits to keep in mind. Improve Branding Efforts Visual content is processed by the brain 70 times quicker when compared to just text. Since Tumblr is primarily focused around the use of images and gifs, use it as an opportunity to work on branding efforts. The unique flexibility of this social site allows marketers to spread the image and message of their company. Users also have the ability to search through tags to find specific content, so posts can be shared easily. More Creative Opportunity One of the best social media sites that allows users to get creative with their marketing efforts is Tumblr. Visually oriented posts will help content stand out, which is what Tumblr is known for. This form of social media allows users to combine different content and easily share them online. Tumblr offers branding opportunities that Facebook and Twitter don’t. Instead of seeing one post in isolation, Tumblr encourages users to tell a story with their blog. Following another user’s stream will provide a window into their brand. Increase in Popularity Now that Tumblr is one of the top ten websites in the US, with over 20 billion page views a month, it’s clear that the site is extremely popular and can be profitable. Also, the visual friendly platform has grown 74% in 2013, compared to Twitter and LinkedIn’s 40%. There’s a huge potential market companies can tap into by getting involved in this site and it’s becoming harder to pass up. With more and more people signing up every day, the site is quickly raising the ranks and becoming a social media marketing staple. Reach a Younger Audience The average Tumblr user is between 18-24 years old and those visitors spend an average of 14 minutes on Tumblr, longer than both Facebook and Twitter, providing a great opportunity to break into a younger market. Companies should set up a profile if that’s the demographic they’re trying to reach and engage. Not sure how to get started with Tumblr or just not clear on how to make an account stronger? There are a few steps marketers can take to ensure their Tumblr makes the most impact. Share Posts Already using another site like WordPress for blogging? Since Tumblr is a multi-platform site, it’s can be even better for sharing blog posts with more people. Users can find content through a quick search, making posts easier to find. Whether companies are linking to their blogging site or producing new content, the site allows marketers to add to a solid social media strategy and reach more potential customers. Reblog Relevant Content Reblogging other user’s posts and content relevant to the company’s industry will help marketers stay active. There are millions of posts on Tumblr, so finding information worth sharing won’t be difficult. Keeping a site up-to-date with a mix of original and shared content is the key to gaining more followers. Use Tumblr’s Queue Tumblr offers a 300-post queue, so remaining active and consistent is no longer a concern. The queue allows users to schedule their posts ahead of time and decide what days and times work best for them. Rather than visiting the site several times a day to post, marketers can figure it out on their own terms. This will save time and let businesses focus on the rest of their social media marketing strategy with ease. Interact With Followers Tumblr boasts 202.2 million blogs, making it a huge online community that marketers should tap into. Users love interaction and connecting with other blogs, so keeping in touch with followers is key. Find followers with similar interests and take the opportunity to engage with them. If a Tumblr users asks questions, answer them in a timely manner. Any place you can have discussions with followers and other industry experts is a valuable tool to keep in mind. Sync Up With Social Media Sites Tumblr will help develop a brand, but clearly it shouldn’t be the only social media site marketers focus on. It should add to a social media marketing strategy and it should sync up with other sites like Facebook, Twitter, Pinterest, and LinkedIn. It’s easy to accomplish this by accessing Tumblr settings to link up specific accounts. Users should set their Tumblr to post on Facebook and Twitter, for example, when they update their blog. This will help keep all sites up-to-date and active and cross-sharing content becomes less of a hassle. Tumblr is a great way to reach potential customers that might have otherwise slipped through the cracks and it will help build up your company’s social media marketing strategy into something stronger and more cohesive. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Jay Leonard.Learn how to publish your content on B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Mastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?Hashed VC Reveals it Lost $3 billion worth of Luna in Crash