As more brands are turning to social media to reach more of their customers, these same brands are not realizing how big of an impact 1 tiny mistake can make.
Already in 2013 we have seen many social media fails. While they bring in a good laugh for the public, for the brands or companies it can be hugely embarrassing and worse.
Some of the biggest mishaps of 2012 were awarded with a SUXORZ awards at the New York social media show. Yes, just like the Razzies which are awarded for the worst movies of the year, prizes are now awarded for #socialmediafails!
Here are just a few of the recipients…
Belvedere thought it would be great to throw their hat into the meme ring. But when your fans mistake your “meme” as a promotion for rape an apology just doesn’t cut it.
Tip: Think it through. When attempting a comical ad piece, think about your audience and what your brand is trying to convey. Ask yourself what is the goal of this promotion and go from there.
They say any press is good press. For Susan Boyle, her trending hashtag was the talk of twitter (and won her an award). #Susanalbumparty was one of the top trending topics last year. If you can’t see why… look harder.
Tip: Pick more than 1 hashtag option. When thinking of trending a topic, pick a few options to find the perfect fit for your campaign or promotion. Proof read twice, then a third time, even five times. Then have a group of people review them to. Fresh eyes are always helpful. The goal is to choose a hash tag that is legible and easy to understand.
Look before you leap should be the motto for all social media campaigns. McDonald’s attempted to engage their followers by asking for heartwarming stories with the trending hash tag #McDStories. The hashtag quickly trended with negative stories and backlash and the campaign was pulled after 2 hours.
Tip: Understand that people like to complain more than praise. Tread carefully when asking for feedback or any type of response on Facebook, Twitter or Google+. Word spreads quickly in the age of social media.
Know of any other social media snafus. Please share them here!