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Are you looking to up your marketing game by gaining visibility on social media but don’t know how to get started with your limited budget? This list of free marketing tools that can help you grow your audience on social media should help.


Do you want to see how people respond to different social media posts? AgoraPulse can help. This free social media marketing platform provides users with insights on their websites, Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Pinterest, and Quora. AgoraPulse also offers a social media feedback tool to optimize your existing social media content and create new content to drive traffic and engagement. You can even create custom reports to find out what people are saying about you and your brand. The analytics also have a specific suite to measure website traffic, online property reputation, industry reputation, and sentiment.


Ever thought it would be cool to have the ability to shorten a URL? If so, you’ll be interested to learn how Bitly can make it happen. It’s an extension that makes it easy to create short links to any URL in a few easy steps. You can save valuable space on your posts and gain insight from custom tracking on each link.


Hootsuite is a social media management platform that allows businesses to manage multiple accounts. With Hootsuite, businesses can build their presence on social media by managing their brand, engaging with followers, posting and sharing content, and tracking social interactions. Hootsuite is free to use, though you will need to upgrade to a paid plan to take advantage of all of its features.


As we all know, social media management is a never-ending process. Some questions that arise with this process include what to post, how often to post, and how many times to post.

Buffer is a simple social media scheduling tool that you can integrate into your existing marketing campaign to help you answer these questions. You can set up auto-posting on a regular schedule to enjoy a more hands-off approach to your social media marketing than ever before.


By combining these tools and creating a plan of action, you can begin to reap the benefits of a solid social media marketing plan. Don’t have time to handle these elements by yourself? Consider adding a designated social media manager or a skilled freelancer to your team so you can get back to focusing on your business.

This article originally appeared on LinkedIn Pulse.