Alan Draper
B2B marketers have had years of experience in the field of advertising through different mediums. Marketers get a hold of various prospects residing in different industries to promote their offered products and/or services. For instance, software companies search for ERP leads to manage and to nurture in hopes of turning said prospects into full-fledged clients.
Today, marketing has grown and evolved immensely to which it has lead its processes into the World Wide Web. Social media marketing is now one of the main methods in getting inbound leads that has a high capability of these prospects to become sales ready potential clientèle. Think about it, they would not have searched for specific keywords in search engines if they weren’t interested in the first place, right?
Nonetheless, it does not mean that you should just put up an on-line page and hope for the best. For one thing, search engines don’t work that way. You have to work your way up and get your website popular with your targeted keywords else your webpage won’t appear on the front page of search results. In order to optimize increase your site’s “popularity,” you need to implement social media marketing in the mix.
The following are three tips in order to let your website be more popular, and let your company have the chance in gaining more inbound b2b leads.
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Get into the minds of your target market
It’s better to study how your targeted prospects behave when searching the Web. If you focus too much on what you want then you might not get your expected results. For example, if you target call center as your main keyword, will your targeted prospect search that phrase alone? Most of the time people input semi-specific to very specific search terms in search engines. So that call center keyword can turn into call center companies in Singapore.
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Post content that your targeted market will want to read
Again, keep in mind on how your prospect thinks and not just what you think. When you post or share content through various social media sites, make sure that it has an attractive title whilst having compelling content. A lot of readers will take kindly to content that has the words New, Fresh, or Tips within the title. Just make sure that your title has the same sense with the main topic of your content body.
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Focusing on a specific target doesn’t hurt
It wouldn’t actually hurt your social media marketing efforts if you target super specific keywords. For instance, it’s OK to put in business intelligence software leads as part of your focused keywords. However, focusing mainly on this keyword will only get you THAT target market and nothing else. So if you’re in a business that has a diverse array of markets then never forget to target those other prospects as well.
There are even more ways to get your business’ website to rank with the aid of social media marketing and search engine efforts. What about you? What’s your favorite method for b2b social media marketing?
This article was written for Business 2 Community by Alan Draper.
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Good article. I agree that the more your message is geared to your target audience the better chance of them reading and responding. You mention that social media will help your rankings – not necessarily – social media works much better in combination with Search Engine Optimization (SEO) and there was a recent article comparing social media together with SEO to peanut butter sandwiches – both work better together. I have included this blog in ‘Best of the Web’ http://j3webmarketing.com/best-web/ where you will see other great blogs – including some b2b. Please take a look and share with your friends.