Since the year 2005 when Youtube was launched, it is now one of the most visited pages on the Internet joining the likes of Facebook and Twitter. Many businesspeople use this to their advantage in order to get a profitable conclusion with their b2b lead generation and appointment setting marketing campaigns.
Why make business videos and post them on Youtube?
On-line videos are very easy to be transformed into viral marketing pieces. As such, it can be less of a hassle for companies to generate more business leads and sales appointments.
In an infographic found at jeffbullas.com, research shows the growth of Youtube.com and how it can affect the various aspects of business-to-business marketing. To which, this can include the b2b marketing strategies of lead generation and appointment setting.
On 2010, the video streaming and hosting site has a recorded 2 billion views per day from various users on-line. With this massive amount of users, a recorded 167 of them tweet and share their videos to their tweetdecks and social media profiles. That’s an average of 240,480 videos being shared on a daily basis!
The statistics have since then grown during the year 2011 as a 50% increase of daily views was seen. From 2 billion in number on 2010 comes over 3 billion views per day on 2011. This, along with the growth of the population of social media site users, the number of videos being shared per minute has also grown. However, it is not just a 50% rise but a whopping 200%! Since then, there has been over 500 shares on Twitter and other social media platforms per minute. That’s 720,000 Youtube shares per day.
Seeing these statistics, companies dealing in business-to-business transactions should take no second glance in making videos and posting it to this video hosting site. Many businesses of late can even get high quality inbound b2b leads and sales appointments just by posting in Youtube. In fact, the video streaming site is starting to take down powerful names in the Television industry. This just goes to show that people would rather search on this website and find what they’re looking for instead of waiting for its advertisement on TV.
As a matter of fact, there are many television networks that have started streaming their shows on this site which incluudes CBS, MGM, Fox, NBC, and ABC. However, such services and videos have limitations set up on them to prevent their television shows from dying out.
Businesspeople may still look for interesting products and/or services over the World Wide Web, but watching TV is now a shadow of its former glory.
Companies, corporations, and enterprises should see that Youtube will still grow continuously over the coming years. Especially now that it has been bought by Google, their videos can now be seen in search engine results which will allow their leads and prospects to see their videos much easier. In conclusion, this video hosting and streaming site is one of the perfect places on the Internet to do b2b lead generation and appointment setting.