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      • Buy Basic Attention Token
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      • Buy Dash
      • Buy ENS
      • Buy Ethereum
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      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
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      • Buy 1inch
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      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
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Business 2 Community
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      • Best Crypto to Invest in
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      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
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      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
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      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
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      • Binance Review
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      • Bitstamp Sign Up Bonus
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      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
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      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Buy NFTs in Germany
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
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      • Most Expensive NFTs
      • New NFT Projects
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      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
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      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
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      • Company Stocks
      • Buy Alibaba Stock
      • Buy Alphabet Stock
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      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Monday.com Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Stocks
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      • Buy Shares in Australia
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      • Buy Stocks in India
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      • Buy Stocks in Singapore
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      • Buy 5G Stocks
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      • Buy Dividend Stocks
      • Buy Nio Stock
      • Buy Oil Stocks
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      • Invest in Stocks
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    Digital & Social⟩Social Media

    The Benefits of Social Media for Higher Education

    author imageZOG Digital Last updated: 25 March 2013
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    “We don’t need a social media marketing strategy, we need a brand strategy of which social media is an integral part” – Sarah Stall, University of Puget Sound

    Digital marketing strategies vary greatly depending on the industry. Those in higher education are often caught in the crosshairs of upholding history and tradition and moving forward into the future with students. This makes it vital that their social media marketing efforts comprise part of a larger strategy focused on the overall institutional brand.

    As social networks continue to advance and meld into aspects of everyday life, the academic world is determining the way in which these digital tools can work to educational advantage in correlation with conventional methods. The intended core of social media is communication, providing great opportunities for those within the education industry to connect, share and learn.

    Dr. James Michael Nolan, President of Southwestern College, describes his experience with the changing digital landscape: “over the past two to three years, social media has become a primary tool and strategy for recruitment, for marketing, for development, for public relations, for alumni relations and for moving our unique school toward a ‘thought leadership’ position.”

    Although there are many online schools, we are focused on the social and academic integration those traditional institutions face after years of heavy textbooks and chalkboards. Below we outline three of the main benefits social media provides for them:

    1. Recruitment. Social networks allow schools to reach potential students in their “natural habitat.” In fact, about two-thirds of high school students report that they prefer using social media when researching colleges and enrollment. Facebook is the top network in which to contact these students. The generation that grew up in the digital age largely trusts social networks and expects in-depth information quickly – meaning those within higher education should take advantage of the visibility available online.
    2. In the Classroom. Social media can revolutionize learning and make it more efficient – as long as it isn’t abused. It offers a wealth of worldwide information that professors can use to complement lessons. An excellent example is shown in the case study: “Twitter in an Italian Class.” An Italian teacher at Montclair State University had her students tweet each other – only in Italian – in and out of the classroom, encouraging native speakers to join as well. 90% of the students reported a boost in confidence and motivation.
    3. General Outreach. One of the benefits of evolving social media is the ability to reach a vast amount of people. Educational institutions can reach not only potential students, but current students, alumni, industry peers and the general community. This allows for the publication of a more well-rounded school image: academics and awards as well as athletics and campus life. It’s also beneficial for updates and local news – there’s never been an easier way to share.

    Social media will continue to rise in importance throughout the academic world. If correctly optimized, there are many benefits for those in higher education, including increased visibility and enrollment.

    Contact ZOG Digital for social media marketing, campaigns and strategy.

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      This article originally appeared on Social Media and Search Marketing Blog and has been republished with permission.
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    Author: ZOG Digital

    Follow @zogdigital

    ZOG Digital, Inc. is the leading independent digital marketing agency that drives visibility, influence, engagement, and conversion for the world’s top brands. Our Connected Content™ solutions integrate search engine optimization, social marketing, paid media, content and mobile marketing, web design, and development. Headquartered in Phoenix, Ariz., operating worldwide, our clients… View full profile ›


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    • Dan Soschin says:
      April 4, 2013 at 9:49 am

      One of the great things social media brings to the table for higher ed is enabling schools to engage their constituents in the digital media for school spirit, community building and retention. This is especially important in non-traditional learning environments/channels such as distance learning, military deployments and commuter-centric schools. Social media is what helps our university facilitate interactions among our students since at American Public University System (www.APUS.edu), our 100,000+ students are all online and often never have the opportunity to meet one another.

      Reply
    • William says:
      June 11, 2013 at 8:12 pm

      If we know how to use social media effectively and in a responsible way, it can greatly help us even in the field of education. Information is very important and as we all know exchanging of information is quite faster because of technology.

      Reply

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