Social media marketers want to know – What are the most common behaviors on social media? Answering this question will help segment, target, and provide value to specific groups of people on social media. A U.K.-based online bank First Direct conducted a nationwide survey that examined attitudes and behavior with respect to social media.

According the First Direct press release, “Most people using social media will display a combination of those personality types, and they may even behave differently on Facebook, for example, to how they behave on Twitter”. First Direct also found that people typically behave differently on social media platforms than they do in real life.

Which of these 12 common social media personalities define your target audience? This data can be particularly useful in combination with recent social media demographic data to create hyper-targeted profiles that will enhance engagement with your audience.

New personality types in social media

New personality types in social media infographic