The world of social media is constantly evolving, and it’s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis).

As a social media strategist, it’s not only my role to manage social media platforms, but to stay updated on the daily changes the industry encounters. How are others are utilizing platform updates to their advantage?

With my daily consumption of tweets, news feeds, and blog posts, I’ve encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media.

Throughout this research I’ve discovered three bloggers who’ve established themselves as social media marketing leaders.

From understanding ads to amplifying your following, check out the advice from these top bloggers to find inspiration for your own social strategy!

1. Jon Loomer

With a focus on advanced Facebook marketing, Jon Loomer provides personal insights and valuable resources to getting the best out of the consistently changing platform.

Screen Shot 2014 04 13 at 11.36.45 PM resized 600

2. Jeff Bullas

Listed as one of the  “Top 50 Social Media Power Influencers” in 2013, Jeff Bullas writes with the goal of helping others get discovered in the digital world.

Screen Shot 2014 04 13 at 11.38.15 PM resized 600

3. Jay Baer 

According to Jay Baer, “Content is fire, and social media is gasoline.” A marketing consultant and New York Times bestselling author, Baer provides strategy and insight for social media and content marketing integration.

Screen Shot 2014 04 14 at 1.05.17 AM resized 600

Who are your own influential content leaders? Share your thoughts in the comments below!