Social media traffic is one of the most powerful and potent tools to push targeted traffic to all of your different web properties and businesses – at least if you know what you’re doing.
That’s the part where most otherwise smart and savvy business owners and entrepreneurs really get hung up, as they try to fight and struggle with building a reliable social media platform that provides them with the kinds of leads that looking for.
Hopefully we are going to be able to provide you with the inside information you’re looking for when it comes to using social media effectively to generate floods of targeted traffic – and we’re going to provide you with three simple ways to do just that.
Outline exactly which kinds of prospects you are looking for in the first place
One of the biggest reasons that people have their social media campaigns fall flatter than a pancake has absolutely nothing whatsoever to do with the way they use social media, but rather the way that they target the people they are trying to drive to their business.
Even absolute overwhelming numbers of web visitors may not produce the kinds of sales you’re looking for if they aren’t targeted correctly – and that’s where you come in. You’re going to want to focus on your marketing avatar to create social media messages that actively attract targeted prospects while at the same time actively driving away prospects you don’t want anywhere near your website.
Always – ALWAYS – be interesting, exciting, or off-the-wall
Because of the very nature of social media (the fact that literally hundreds of thousands of messages are sent each and every second), the odds of you gaining any attention whatsoever from your target market are slim to none unless you are able to capture their eyeballs in a hurry.
The best way to do this is to be interesting, exciting, or a little bit off-the-wall. The last thing you’re going to want to do is continue to push “plain vanilla” messages to your market, hoping that something hits or lands but probably knowing deep down that you’re just wasting your time. Crank up the interest of your messages and you’ll crank up the amount of traffic you’re driving to your website.
Take an active participation in the social media world
The biggest mistake that people make when trying to succeed at driving traffic through social media is that they never really become an active participant of that platform in the first place.
If all you’re doing is pumping out marketing message after marketing message after marketing message, eventually you’re going to be completely and totally tuned out – and at that time you really are just wasting time. However, if you are taking an active participation in the social media platform (communicating directly with not only your target market and prospects but also people that are interesting and influential to you) you’ll be able to more easily blend in with your ideal customers and build real affinity at the exact same time.
It’s your turn!
What social media outlets do you use to drive traffic to your site? Please share them in the comments section and I look forward to reading them!