Twitter Facebook LinkedIn Flipboard 0 Last night while watching baseball, it hit me. The idea for my column, not the ball. I’m so spontaneous I just then decided to write about my spontaneity. Like how I recently moved across the country. I purchased the tickets on a Monday, arrived the next day 2,300 miles West. I had been living in the same apartment for seven years. But right before I moved, something wonderful happened. I reached to flick on the bedroom light switch and it was gone. Not from the wall, but from my memory. My subconscious chose to delete that bit of information from my RAM to make room as it would soon be as obsolete as a floppy disk with Netscape Navigator. And that was the first of my cerebral cleansing with no juicing required. Each day I purged more and more from the mailman’s name to — well see? I already forgot what else I forgot. Social media marketers strive to flip that light switch on permanently so they are always top of mind. Better, strive to get your posts out right after your readers and followers purge information they deem useless. What are those best times in business to reach our customers, fans and followers? There is software that will track your best times to post. But always use your discretion. I just tweeted at a trade show, but I did it right before the exhibition floor opened. And the again at lunch. Minor points can have major effects. Or even Major League effects. Like that great Word Series going on now. Rather than who will win, ask who will be the first to shave those ridiculous beards. And why aren’t Gillette and Schick the only sponsors? Flipping the switch on is easier said than done, but not impossible. You can’t control customers minds with a flick of the switch, but you can prevent your messages being the ones that switch it off. Ask yourself: “Would I remember this tweet? Is now the best time to post or am I just meeting a schedule? Has anyone offered a different point of view to an over-exposed topic?” Remember this about posting. Make it: relevant timely engaging Now if I could only remember where I put my razor… Twitter Tweet Facebook Share Email This article originally appeared on Your Social Media is Making Me Sleepy and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Cameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?