Social Media Measurement Should be Part of Your Communication Measurement
Here is the secret to social media measurement – it isn’t all that different from regular communications measurement. It all starts with a SMART objective, a strategy and rigor in keeping track of the campaign and its results. Kami Huyse posted her presentation to the Houston IABC. Read the article >>
Is There a Standard PR Measurement Formula That Works?
Todd Defren asked his friends and followers on Twitter to weigh in on a client’s measurement idea – and found that PR folk are all over the place when it comes to measuring results. “As I tweeted at the time: “PR flails re: measurement — thus clients make #$% up. What answer works for nearly EVERY client?” asks Defren. Read his post >>
6 things Brands Shouldn’t do on Facebook
Many of the changes recently announced by Facebook for business pages provide brands an opportunity to interact on Facebook in ways that were previously unavailable. But before you get carried away with enthusiasm make sure you avoid these common Facebook mistakes Read more >>
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