With global active Internet users now totaling 3.175 billion—nearly half of the world’s population (7.357 billion)—the possibilities for a business online are stronger than ever before. With 2.206 billion active social media users—a global penetration of 30%–you might find yourself asking why any company wouldn’t be connecting online.

social media in 2015What’s your social media plan for the new year?

No matter the size of your business, no matter your industry, no matter your audience, there is something to be gained in the social media world if you approach the right platforms with the right tactics.

Whether you want to build your authority and your SEO, attempt viral content marketing efforts, or maximize your ecommerce potential, social media is more powerful than ever.

At a glance, here’s what you need to know right now.

The top 6 social media networks of 2015

Facebook Statistics

Twitter Statistics

LinkedIn Statistics

Google Statistics

Pinterest Statistics

Instagram Statistics

Overwhelmed with data? We understand.

Want more? For details on how social media has changed over the past twelve months, visit see our Social Media Statistics 2014.

Social media networks gained 176 million users in the past year. How your business creates and manages your social media presence can be a tricky decision, but whichever strategy you decide upon, make sure you approach it with the latest knowledge in hand.

Happy sharing, posting, and tweeting, everyone!

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