Though Social media has completely and totally turned the Internet on its head (change the way that we interact with one another on a daily basis), the truth of the matter is that it has most impacted the way that we do business – in ways that most simply could never have anticipated.
Social media has quickly become so much more than just an effective way to advertise and market – it’s actually become the new “word-of-mouth” tool and technology and effective way to build a business and a brand in a hurry. There’s nothing more powerful than having a complete and total flood of clients and customers going out and doing your marketing and advertising for you, literally unlocking amazing influence that you never would have had access to otherwise.
Social media is instant communication that feeds a “right now” modern culture
The real reason that social media has become the new word-of-mouth marketing medium is because it offers instant communication in a modern culture that demands answers right this very minute.
It’s absolutely no surprise to anyone that modern psychologists, market researchers, and business people all over the world (as well as anyone and everyone that has to try to influence people on a regular basis) has discovered that the modern attention span has whittled down to just about nothing.
We’re always trying to flit from one thing to another, bouncing from this device to that device – and then back again – all in an effort to “get our fix”.
Social media helps to feed instant communication that we crave and almost demand, especially when it comes to finding out whether or not we should purchase something. We’re always going to rely on social proof and the crowd to help us make our buying decisions (after all, who has time to do all of that research on their own), and social media continues to deliver time and time again.
Social media allows you to get a complete and total overview of the situation before diving in
Where word-of-mouth used to be just hearing from a handful of people as to whether or not you should check out a product or service, social media allows you to get the overall overview of a specific product, service, or business from literally hundreds of millions of people with just the click of a single button.
This allows you to get more in-depth information than you ever would have had access to otherwise, completely transforming the way you go about buying things. Now, instead of having even the slightest feeling of doubt, you’ll be able to move confidently through any and all purchases – considering the fact that you’ve now heard first-hand accounts of using those products or services from hundreds of millions of people.
Social media is likely to always play a role in modern business, but it’s completely and totally transformed the way that our customers and prospects go about purchasing things. If you’re the smart and savvy entrepreneur telemarketer, and business owner that we assume you are, you’re going to want to take advantage of all that social media has to offer just as soon as humanly possible.
Now it’s your turn!
Are you taking advantage of what social media has to offer? Do you view social media as the new word of mouth? Please leave your feedback in the comments section and I look forward to reading them!