Extroverts typically dominate social media. They’re quick to post new links and thoughts about whatever is current at the time. Since it’s easier to fire off ten shorts posts rather than one in-depth one, our newsfeeds are often filled with extroverts.
When it comes to social media marketing, however, introverts are at an advantage. Effective social media marketing isn’t about how many posts you make per day, rather it’s about how in-depth and informative your content is and how much discussion you can generate with it.
Introverts and social media are made for each other. According to a recent Mobile Marketing Watch article, the combination of blogging and social media marketing is a great tool for introverts:
Combining blogging and social media marketing is like word-of-mouth advertising on steroids, which is fantastic for introverts. You can share your thoughts without directly talking about yourself. The goal is to write a few short, impactful posts—imagine them as 500-word essays that include the phrases your customers use in search engines when looking for your specific product—and then share those articles through email and social media platforms.
Plan your emails, tweets, status updates, and blog posts for the right moments—when your audience is most engaged. You want to reach them not just when they’re looking at their messages and news feeds, but also when they have a bit of time to click a link and explore.
Do you know what would happen if your business kept making superficial posts? Your followers would unfollow you. That’s because they don’t necessarily want constant updates from a business.
Instead, they want to learn from you. That’s the reason they followed you in the first place. They expect to see quality content that they can digest and share with friends. They hold you to a different standard because they expect to benefit in some way.
Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while wearing your pajamas.
Of course, whether you’re introverted or extroverted will be no indication of your social media marketing success. Still, we recommend that your company’s Facebook posts mirror an introvert’s, that is, they’re thoughtful, in-depth, and can start a great discussion. That’s how you’re going to attract new followers and generate leads on social media.
All in all, social media marketing can help your business win new customers and engage with a broader audience. Making it work requires time, effort and some strategic thinking. By knowing your audience, interacting with them on their terms, and making engagement easy and attractive, you can elevate your brand and even drive revenue. Not bad for 140 characters or less.
The quality of your content has a big impact on your social media campaign. To talk more about your social media marketing campaign, or anything else, contact us today.