Connor Brooke
As I work more and more with social media sites, I am learning a few things:
Time
I don’t have enough time to connect with people on Facebook, Twitter, Linkedin, Google Plus, Tumblr, Pinterest, Instagram, Foursquare, etc
I don’t want to spend all my time on social media sites.
I can connect better on some sites than others (More about Twitter)
Numbers
On Facebook, I don’t need to feel the need to connect with a billion people. – My company page has almost 800 people. These are the only people who have a chance at seeing my posts.
On Linkedin – More people connect with me personally, 2,000 connections than my company page 130 connections. These are the only people who can view my posts, unless they are shared via groups.
GooglePlus – I can connect with about 1,000 people at the present time, if even half of those people are on the site.
On Twitter – I can connect instantaneously or through various advocates if I have the right connections (More about Twitter)
Work Smarter
This past month, I have noticed a number of people who have announced their intentions to leave a particular social media platform because it does not fit into their mix anymore. I think this will be a trend across the board. People need to get smart and discover for themselves what is working and what is not working.
For me its about finding platforms that work and where people connect with each other. The goal here is brand awareness and readers. I want people who are interested in “change” and who want answers to their questions. I want to also discover new ways to solve my own initiatives. People are smart and content and communication is going to have to improve.
Information is the new competition – Are you providing and receiving great information? If you are, you are finding success on social media platforms. – You Blog Site plays a critical role in this transformation.
I have decided to spend more time on certain platforms rather than spread that same time out across other platforms. This is where Twitter comes in.
Twitter is where I will continue to spend the majority of my time both personally and professionally. I can reach a targeted audience with more efficiency using search and hashtags. In addition, I can also connect deeper and follow these people closer using tools like Tweetdeck and Hootsuite. For me, it is the platform which I can get the most return on my investment regarding time and numbers.
Other Social Media Sites
As far as the other platforms, I am not ready to abandon them. Each one has its own qualities. I talked a little bit about Facebook this week. Google+ has SEO value from Google which cannot be ignored and I really want to find ways to make Linkedin work more and more. Find 1 or 2 items that work and focus on those items. Minimize your time and keep listening for new ways to possibly improve. However as stated above, we only have so much time, and in today’s world you need to maximize your time the best way that you can.
These are my thoughts! – Where are you at with respect to using social media effectively to gain new clients and serve your current clients?
This article was written for Business 2 Community by Connor Brooke.
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While social media can be a time stealer for sure, having an expanded content network is necessary for success in today’s economy. The way in which consumers find information about products or services is completely different. Word of mouth communication has increased 10 fold because of social media outlets.
I would never recommend every business have a presence on every social media site, but having consistent and engaging content on 2-5 social media sites dramatically increases your likelihood of being found by a consumer – particularly if you are a small business.
Elsie
Great comments! I think working more efficiently and effectively is the key.
Brent