Once you’ve sent in that all-important job application with your finely-tuned CV and cover letter, employers tend to make a beeline for your social media channels. A merciless approach in a ruthless job market so are your profiles up to the challenge?

Increasingly, social media is a mechanism that puts candidates in front of prospective employers which has been known to help people get a foot in the door and even, eventually, the job.

Personal vs. professional

Different channels serve different purposes, and you may prefer to set up a social media account dedicated to your chosen profession while keeping other channels private. LinkedIn is an obvious port of call for showcasing an updated CV, while Twitter gives you great leverage to monitor trade news and follow trending topics. Facebook, Google+ and even YouTube are all vehicles for candidates to broadcast their experience.

Network

Start making connections with others in your industry: join groups of interest on LinkedIn, introduce yourself to members and take part in conversations. Subscribe to trade publications online and help others by answering questions and linking to useful content. Certain websites will even have online forums with conversation threads about current trends and updates, or resources where you can access training. The PRCA (Public Relations and Communications Association) uses Twitter to publicise career progression insights for apprentices through to directors.

Engage

Use your networks to voice your interest in the career you’re pursuing. Follow key influencers or senior members of staff at the companies you’re interested in, or share articles you have an opinion on. If an employer refers to your social media pages during the hiring process, they’ll be interested to see that you’ve made an effort to engage with relevant industry topics. Fine tune the content you share by choosing articles on a subject that you’re interested in, and that you might want to comment on in your own post.

Find vacancies

A large amount of businesses take to social to promote their latest vacancies, so if you’re paying attention, you could be first through the door with a job application. Monitor the channels of your companies of choice as well as those of recruitment agencies, and stay savvy to their latest openings. Work experience or internships can be equally as worthwhile.

Are you interested in a Remarkable career? Take a look at our latest vacancies: https://remarkablegroup.co.uk/group/careers/