Twitter Facebook LinkedIn Flipboard 0 I am finding myself overthinking a number of items lately. Marketing is one of these areas. I am back to realizing that I need to go back to a more consistent content strategy. Today, I am revisiting this theory and I am actually seeing a different scenario. Here are some items I am studying more: Writing shorter articles – Don’t get caught up in writing for Google Getting to the point faster Write from an experience standpoint and stop curating so much Learn more and share more Talk about what works and does not work. I am getting myself for a full onslaught of content in June. I’ve looked at the items above and the facts speak for themselves. If I am investing time in these areas, I will see success on many levels. My new metrics Quality Connections – There are a lot of great people out there. Not everyone is a quality connection Quality Connections will comment to you in public or outside of social media. Many of us do not like to comment online anymore If people are not asking to follow you or connect with you, you may be quickly becoming an irrelevant voice online Personal Branding permeates your company brand and vice/versa Ultimately it is about ROI and for me it has always been sales and growth. Anything less is just a statistic. “Social Media is just like the stock market, either you are in the market or you are not. ” Twitter Tweet Facebook Share Email This article originally appeared on The Marketing Director Blog and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Top Trending Meme Coins: ELON, HOGE, SAMO, TAMA, MARVIN, BABYDOGE, MONAHotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs Stolen