Alan DraperThe infographic below, which I first saw on Mashable, was created by Online MBA. It’s got some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms.
That’s amazing… it truly is. Wonder how many are still out there who still think social media is just a fad.
Another telling statistic is the gender breakdown between men and women on some of the social media platforms, in particular Google+ and Pinterest.
Google+ is definitely where the men hang out, literally as 71% of men use it compared to just 29% of women.
To find women, AKA the most powerful brand ambassadors in the world – in the social media space, head over to Pinterest where 82% of pinners are women. It’s precisely Why Brand Managers Need to Take an Interest in Pinterest.
Click here for a full view of the infographic.
Sources: Mashable, Online MBA
Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review, Steve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,Twitter, LinkedIn or his website.
This article was written for Business 2 Community by Alan Draper.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
Steve, what I found interesting and counter to what I assumed is the age and income. I think most of us know women make most of the purchases but I always assumed social media was for the under 30 crowd and lower income.