Over the years, Search Engine Optimization has been continuously evolving. Years of building bulks of links are over and it has changed to building relationships and creating quality content that can help gain organic or natural links.
With this evolution in SEO, social media also emerged as its counterpart. More than ever, more companies focused on creating social media campaigns that will promote their websites to users online.
Before discussing further on how social media is important to SEO campaign, it is first important to clarify that social links are usually “nofollow” which means they do not help improve the rankings of websites on search engines like Google, Yahoo and Bing. However in spite of that, social media still made a huge difference by promoting websites to targeted users online.
The Relationship of SEO and Social Media
No matter how SEO and SMM are regarded as two different entities, keep in mind that these two elements are not contradicting. In fact, SEO and SMM work hand in hand to help a website achieve more in terms of online marketing.
To enlighten you further, discussed below are the indirect roles that social media contribute to SEO link building.
Identify Groups in Your Niche
With social media you can join groups that are relevant to your niche and follow discussions wherein you can posts links of articles that can add value to the topic. Most members of these groups respond to posts which get conversations started and allow exchange of ideas.
Brand Based Search Results
Social media profiles often rank high on search results. Creating these business profiles allow company updates and messages to be found by a particular audience naturally.
Build Relationships with Content Publishers
Quality content opens up great opportunities for businesses to get noticed by a lot of social and online marketers. They can reach and invite you to create posts for their websites and give you a chance to create quality links.
Social Signals affect search engine rankings and although there are no direct effects of social links to rankings, newly published content that have gone viral on social media networks also gained decent rankings on SERPs.
Social media can influence the success of an SEO campaign and it will be important for marketers to think ahead and come up with strategies to make the most of social media marketing and get the exposure they need among audiences that are relevant to their niche.
Are Social Media Tools Needed In A Social Media Campaign?
At this point, there is no turning back at the idea of social media marketing and SEO being hand in hand for a campaign to be effective. SEO and SMM require patience and to be able to strategize correctly, it will be essential to create posts and updates regularly. Monitoring the engagement is also another thing. All of these, when done manually can be time consuming and expensive in the long run.
To answer the question above, Yes! Social media tools will be needed for your SEO campaign to be effective and drive results. A social media tool can post updates as well as monitor user engagement in a more productive and convenient approach. There are already several options for all-in-one social media tools that can be utilized today but choosing the correct tool to use will entirely depend on what your business requires.
What I consider to be the most important thing is to stop measuring if SMM/SMO is better than SEO or vice versa. It is important to understand that both are vital for a successful webpage and business. Unfortunately, there are still many people who try to mock social media activities as unefficient. But in fact, I get over 50 % of natural traffic to my blogsite via social media like G+ or Facebook. That´s why I wrote a similar article about social media optimization and Facebook: http://johnnyiron.com/professional-facebook-presentation-essential-part-smo-strategy/