Social Media: Channel, Not Content

Social media has no doubt changed the marketing game, but it is in fact just a channel… a route to market, if you will. I’ve said it before and I’ll say it again, a social media strategy cannot fix bad marketing or fill the void if you have no content at all. For a humorous look at how social media channels can often be taken beyond their usefulness, enjoy this YouTube video spoof of a breaking Fox News report.