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      • Coins to Buy on the Dip
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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance vs Coinbase
      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
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      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Azuki NFTs
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  • Stocks
    • Types of Stocks
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      • Buy Adobe Stock
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      • Buy Medifast Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Paper Trading Platforms
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      • Best Forex Signals
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    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Crypto Bank Review
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      • Bit Index AI Review
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
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      • Crypto Credit Cards
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
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      • NFT Land Projects
      • Best NFTs To Buy
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      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers IN
        • Best Forex Brokers UAE
        • Best Forex Brokers UK
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        • Best Stock Brokers ZA
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        • Best Forex Signals
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        • Trading Robots
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
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    Digital & Social⟩Social Media

    Social Media Career Guide: How Do You Become An Instagram Manager?

    author imageRafaella Aguiar Last updated: 19 April 2021
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    If you love posting, scrolling, creating stories, and double-tapping, you might be interested in pursuing a career as an Instagram manager. Working behind the scenes in social media is quite different than running your own personal account, though. Keep reading to find out which skills are most important for Instagram marketers and how you can kick-start your new career.

    What Does Being A Social Media Manager Entail?

    Working as a social media manager is about way more than simply posting images. The job involves a combination of several skills. You’ll need to be a pro at interacting with your clients and engaging their audience. Here are a few of the basic job functions you can look forward to on a daily basis.

    Customer Service

    In today’s world, few people are willing to wait on hold for hours to speak to a customer service agent. They’ll reach out to the company on social media instead.

    As a social media manager, you’re on the front lines of customer relations. You’re often the first one to hear about the success of your client’s product and the first one to take the heat for negative reviews, too.

    Responding to praise from customers is pretty simple. A clever quip or a personalized thank you is often all you need, like Made in Nature does on their posts.

    example of responding to customers on your instagram post

    Of course, responding to not-so-happy customers is part of the job, too. You’ll be tasked with listening to customer’s negative feedback, empathizing with their concerns, and responding appropriately. If you can get to the heart of each customer’s comments and give them a reply that makes them feel validated, you just might win them over for life.

    Growth Management

    One of your main goals will be to grow Instagram engagement and contribute to an increase in your client’s revenue. Of course, every business wants as many followers as possible, but that kind of growth doesn’t happen without a solid strategy.

    In order to grow your client’s Instagram followers, you’ll need to make sure you’re posting the right kind of content for your audience. You may need to help your client build a few buyer personas so that you know exactly who you’re targeting with your posts.

    You’ll also need to use the right hashtags. You can use up to 30 hashtags per post, but using that many will make your post look spammy. The key is to pick a few hashtags that are specific enough to speak to your target audience, but not so general that your post will get buried under all the others. Using branded hashtags can help grow your following, too.

    Ryanair using their branded hashtag on Instagram

    When your Instagram following isn’t growing like you think it should, you’ll want to do an Instagram audit to figure out why. Taking a closer look at your followers, your content, and your branding can reveal where you’re making mistakes or missing opportunities.

    Social Monitoring

    Instagram managers need to be able to understand data and use it to create smart strategies. You’ll want to monitor data that relates to your own Instagram posts, followers, and brand identity. You’ll also want to dig up data that provides insights about potential customers and competitors

    Of course, you can see a fair bit of data right from your Instagram profile. To go deeper into analytics, you can use an additional platform like Hootsuite, SocialFox, or squarelovin.

    You’ll also want to manually browse through hashtags that are key to your brand, products, and customers. The types of posts and comments you find can help you determine future content.

    Recording your metrics and connecting the dots in your data can show what parts of your Instagram strategy need adjustment. Even better, they can prove the ROI of your Instagram content.

    Content Creator

    Creating engaging content is an essential part of being an Instagram manager. This includes images, video, and copy.

    The best social media managers know their target audience and create content that speaks directly to them. For example, Instagram is most popular with Millennials so you don’t want to write a caption that sounds like you’re talking to your grandma.

    Your job is to speak the language of your target audience. Find out their needs, their worries, and their pain points. Then, show them and tell them how your client can solve their problems. By doing this, you’ll create perceived value for the product and brand. KeepCup knows exactly how to speak to their environmentally-conscious audience.

    example of KeepCup writing to their environmentally-conscious audience

    Creating a content calendar is one of the best ways to organize all of the copy, images, and video you’re planning to post. At the very basic level, you can create a spreadsheet to keep track of your content. On the more advanced end, you could subscribe to a robust content management system like Loomly.

    Loomly website

    Community Manager

    Every social media manager is the voice of the company they’re representing. They use that voice to personally relate to customers and build a community of followers.

    Managing a social community is a lot like nurturing a physical community of people living together in a neighborhood. People want to feel like they belong to a group of like-minded people. They want to be active in the community, connecting and sharing their interests.

    Lloyd Taco Factory has built an Instagram community of taco-loving fanatics.

    customers commenting on Lloyd Taco Shops post

    Listening to feedback, providing support, and showing appreciation are all critical aspects of community management. Being a great community manager can be as simple as replying to comments instead of ignoring them.

    Part of managing your brand’s community is protecting your brand’s reputation. You don’t want spam or fake followers clogging up your posts. You’ll want to be active in discussions that are directly related to your brand. Of course, you never want to be offensive to members of your community or let a piece of negative feedback turn into an all-out war.

    How To Get Started As A Social Media Manager

    Take A Course

    If you’re new to social media management, taking an online course can be a great way to get started. There are several paid and free options. Before you pick one, though, be sure to review the topics covered by the course. That way, you can be sure you’re getting the instruction and advice you need. Here are a few course options.

    • Skillshare offers hundreds of Instagram classes at beginner, intermediate, and advanced levels.
    • Hootsuite Academy offers a six-hour Social Marketing Certification Course.
    • Boot Camp Digital hosts an Instagram marketing course that covers beginner to advanced topics.
    • Udemy offers more than 400 Instagram course options that range from one-hour quick hits to 23-hour comprehensive guides.

    Instagram courses on udemy

    Beyond formally structured courses, any Instagram manager will tell you that a critical part of their job is keeping up with Instagram trends. The social media landscape is constantly changing and you’ll need to do your own research to stay on top of the latest developments.

    Create A Strategy & Set Your Rate

    Before you start reaching out to potential clients, you’ll want to answer one simple question: What will you offer as an Instagram manager?

    You can offer the entire range of your skill set to your clients or you can specialize in a few areas of social media management. You can even put together personalized packages for each client. Here are just a few of the services you can offer.

    • Researching the target audience and setting up a comprehensive Instagram strategy.
    • Setting up and optimizing an Instagram account.
    • Creating content. This could include photography, video, graphics, and copywriting.
    • Setting up a content calendar and scheduling posts.
    • Running Instagram ads.
    • Responding to DMs, comments, and tagged posts.
    • Monitoring, analyzing, and reporting on metrics.

    Setting your rate can be tricky. Like any professional, when you’re first starting out your rate will be low. Entry-level social media managers charge an average of $20 per hour. After you have around five years of experience, you might raise your rate to $30. Expert social media managers can charge upwards of $50 an hour.

    As you set your rate, think about your expenses and keep in mind that an hourly rate does not include things like health insurance, vacation days, or a 401k. Be sure to price your services so that you end up making a profit after you account for all of these costs.

    Put Yourself Out There

    Attracting your first clients can be one of the scariest parts of becoming an Instagram marketer. In fact, many potential social media managers have no idea how to market themselves, and this is where a lot of people give up. It doesn’t have to be that way! With a few smart steps, you can secure a consistent flow of clients.

    Create Your Own Website

    Create an online portfolio that showcases your previous work. Now is not the time to be shy—use your portfolio to brag about your best work. Put together screenshots of your best graphics or images. Show a post that went viral and list metrics to back it up. Write a case study that summarizes your work with a previous client.

    Use a website builder like Squarespace or Wix or look for specific online portfolio sites like Journo Portfolio or Behance.

    example of an online portfolio

    Build Up Your Instagram Profile

    If you want to be an Instagram manager, your personal Instagram account has to shine. Every potential client is going to be looking at your profile, so make a memorable impression.

    • Make your profile picture professional, but not too stuffy. It’s okay to show a bit of personality.
    • Link to your online portfolio or website.
    • Include keywords in your bio.
    • Be sure to add your contact information.

    an Instagram managers bio

    Keep Building Your Portfolio

    As you start working with clients, document the work you do and the resulting metrics. Take screenshots and preserve your work as you go. Refresh your portfolio at least once every three months.

    example of a case study in a portfolio

    Keep Growing Your Client Base

    Never stop networking. Talk to your friends, family, and former co-workers about your work as an Instagram manager. Chances are that you’ll get a least a few client referrals just from the people you know.

    Many social media managers list a profile on freelancer sites to find work. Joining local business groups, attending conferences, or doing volunteer work can be great ways to find clients, too.

    Manage Your Time Well

    As you start to build a client base, it’s critical to manage your time well. People who can schedule their work time and focus on one client at a time are more profitable and less likely to experience burnout.

    How should you manage your time? Here are a few basic tips.

    • Set a work schedule for yourself and stick to it. If you want to work 50 hours each week, that’s fine, but don’t let yourself creep up to 60 hours per week. An important part of time management is maintaining a healthy work-life balance.
    • Keep track of your time, even if you’re billing by the project. This will help you see where your time goes and pinpoint opportunities to become more efficient. A tool like RescueTime can be really helpful.

    RescueTime website

    • Ask each client to set up a scheduled weekly meeting with you. If you’re well prepared each week, this meeting can take care of several questions and potential issues in a short amount of time.
    • Set up a social media scheduling software. Check out DrumUp, Hootsuite, or Buffer. It will take time to learn a new software, but once you get the hang of it, these tools can save you tons of time.

    It’s Time To Get Started!

    Now that you know what it takes to be an Instagram manager, it’s time to get started. Develop your skills, build your portfolio, and start networking. Use the tips from this article and you’ll be on your way to a profitable career in Instagram marketing.

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      This article was written for Business 2 Community by Rafaella Aguiar.
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    Author: Rafaella Aguiar

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    More by this author:
    • 5 Sure-Fire Ways to Get Maximum Engagement For Your Instagram Captions
    • 50 Best Instagram Captions For Christmas
    • 5 Best Practices On Choosing the Best Time to Post on Instagram

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