How well is your memory of eighth grade english class? If you read your Hamlet closely you will find valuable tips for managing your brand interactions online. Quick! Go find your notes…

Scene three of the first act finds Laertes leaving Denmark and before he sails off, his father Polonius imparts some advice. Here is the text annotated for social media managers:

Yet here, Laertes! aboard, aboard, for shame!
The wind sits in the shoulder of your sail,
And you are stay’d for. There; my blessing with thee!
And these few precepts in thy memory
See thou character. Give thy thoughts no tongue,
Nor any unproportioned thought his act. (Strategy!)
Be thou familiar, but by no means vulgar.(Be nice!)
Those friends thou hast, and their adoption tried,
Grapple them to thy soul with hoops of steel; (Own your fans)
But do not dull thy palm with entertainment
Of each new-hatch’d, unfledged comrade. (Balance sales with conversation) Beware
Of entrance to a quarrel, but being in,
Bear’t that the opposed may beware of thee. (Beware of trolls and learn to see them as such)
Give every man thy ear, but few thy voice; (You don’t have to respond to every comment)
Take each man’s censure, but reserve thy judgment.
Costly thy habit as thy purse can buy,
But not express’d in fancy; rich, not gaudy; (Don’t fall for each new tool. There are many free options out there.)
For the apparel oft proclaims the man,
And they in France of the best rank and station
Are of a most select and generous chief in that.
Neither a borrower nor a lender be;
For loan oft loses both itself and friend,
And borrowing dulls the edge of husbandry.
This above all: to thine ownself be true, (Most importantly, be authentic)
And it must follow, as the night the day,
Thou canst not then be false to any man.
Farewell: my blessing season this in thee!

If Shakespeare isn’t quite your cup of tea, learn what Star Wars taught us about social media.