Here’s something I hear all the darn time: “social media is easy! My [insert 12-year-old relative here] could do it for me! Yes, they could do it for you. Just as you could do it yourself! But do I fix my own plumbing? Nooooo! So should you do your own social media? Again: Noooo!
In order to make the best decisions about when to post, what to post, and how often to post, you’ll need to look at your analytics. If you don’t know what that means, then you’ll need to study up on analytics. Here’s a post about Twitter analytics, for a start.
Choosing Your Platform
Do you know where your audience is? Do you know the average age of people on the different platforms? Do you know the best place for women to hang out online (hint: it starts with a “P” and ends with a “T!”
I’m not sure that’s a real term, but you know what I’m saying. These days, you need a good image. Gone are the days when you could post an article without a good image to go along with it. There are some exceptions, of course. But not many.
Recently, I started to use Freckle, a great time management tool. How much is your time worth? Do you really want to use it to learn how to manage your time online, when there’s someone who’s already ironed out all the kinks of an online posting system?
Will you know what to do when there’s an emergency online? Who will you talk to if something goes wrong? Wouldn’t you prefer to have someone else handle everything for you?
Do You Do Your Own Plumbing?
If I did my own plumbing, probably there’d be a lot of leaks. Also, a lot of extra pieces of pipe that went nowhere, spurting water. It would maybe look like the Winchester Mystery House, except I couldn’t charge money for people to come over and see it.
Research and Content
How will you handle finding your own content for posting? Will you create original content every day? How much time will that take away from your other business? How will you know what to post?
Today, Instagram introduced Instagram “stories.’ Recently, Facebook changed its newsfeed to focus more on friends and families. Will you be able to keep up with the rapidly changing social media scene? Will you want to?
Still Think You Want to Manage Your Own Social Media?
Many people think they don’t have the budget, or the means to hire someone. Possibly that’s true. And a few people do a good job themselves. But if you don’t do your own plumbing, why would you do your own social media? Tell me why in the comments! Thank you.