Social media holds unbounded potential for your business. The problem is that many businesses don’t know how to create an effective strategy to do so. Here’s some simple, no-nonsense, tips that will help you strengthen your efforts and set you up for social media success, without taking up a lot of your time.

1. Building a database & selling

Social media is for conversation. The way to succeed is to focus on making connections, having discussions and helping out your customers. Selling is not what the platforms are about, consider your fan base as friends, not a client database.

2. It takes time to succeed

It takes time and effort to build up and reap the rewards of a social media presence. Focus on conversation and updates that help and provide value to your audience. Don’t post more than a couple of times a day – you don’t want to overload your followers.

3. Keep it consistent

Consistency is a big deal when it comes to social media. Choose a time that’s best for engagement and decide on how many times you’ll post a week – then stick to it.

4. Retweeting or sharing without comments

There’s nothing wrong with leveraging other people’s content if you’ve got something to add or think it’s worthwhile for your audience. The issue comes when people endlessly share other people’s content without anything original themselves to say.

5. Tailoring content to each platform

Each platform has its own special nuances, get familiar with each one and only start posting when you feel completely comfortable. Test different types of post and see what works best for your business and target audience.

6. Brand consistency

Your brand is a huge asset – make sure that everything you share is true to your brand. Stick to your company’s colours and typefaces.

7. Spreading yourself too thin

Whilst it’s a good idea to secure your business name across all social media platforms, we’d recommend focussing on developing one or two social networks only first – once you’re established on these you can progress to others.