A great social media post can elevate a business, increase exposure, drive website traffic and strengthen brand trust.

A poor social media post can torpedo a business.

Here’s what to avoid:

  • Misspellings
  • Rude posts
  • Sexist posts
  • Racist posts
  • Politically incorrect content
  • Problematic phrasings or tone
  • Incorrect use of hashtags

All of these can signal disaster and cause varying degrees of damage to your business.

There are countless examples of damaging social media mistakes in recent times, with the mistakes made scrubbed from company profiles, but living on as reminders of what not to do.

Take Dove as a prime example.

An activist for body positivity, Dove published an ad to their Facebook account in 2017 showing a black woman seemingly turning into a white woman.

Dove Social Media Facebook Advertisement 2017

While Dove was quick to apologise for any offence caused, releasing an official statement through parent company Unilever that read; “An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully. We deeply regret the offence it caused.”, the backlash was swift with many across social media calling for a boycott on all Dove products.

This is just one example of a poorly thought out social media post. Through its immense reach, social media has many benefits for business.

But with this reach comes equal opportunity to put your foot firmly in mouth.

When you make an error with your content, your hashtags, or contextual approach you are unlikely to have the luxury of hiding from the mistake and moving on.

The digital world is unforgiving.

As soon as you click ‘share,’ you open yourself up to feedback. All of which is out of your control.

Don’t be fooled into thinking that the casual and quick-fire nature of these platforms shelters you from the responsibility to conform to basic grammar, ethical content, or appropriate material.

It is crucial to be switched-on 24/7.

And to proofread your posts with a fine-toothed comb.

  • Are there any spelling errors?
  • Could this post be interpreted as offensive?
  • Is this post appropriate for all audiences?

If possible, get your social media posts checked by more than one person.

No one wants to be subject to an angry mob of Twitter followers, an avalanche of angry Instagram comments, or a Facebook backlash that costs fans and followers.

Social media has the power to influence tangible business outcomes. So when it comes to social media, keep these words in mind…

Read, re-read & read again.