Now more than ever, social media and content marketing are driving business branding and lead generation campaigns. Social media for B2B and B2C enterprises of all sizes – especially small businesses – is a highly controllable and low cost platform for content marketing promoting brand engagement, client recruitment and even customer service.
Content marketing is an essential component in buyer engagement, relying on social media, blogging, webinars, white papers, email newsletters, videos, podcasts, strategic landing pages and supportive web content that shares the methodology, philosophy, mission and services of a business. When it comes to effective content marketing, blogging is not enough. Social media is not enough. Creating engaging webinars is not enough. Today, enterprises – of all sizes – need to incorporate diverse content platforms firing on all cylinders to support marketing drives, lead generation and the presentation of market-leading expertise.
When it comes to social media, it is simply not enough to publish updates to social media platforms. There must be a structure to your social sharing – or else it’s just social madness. No business will recruit leads with scattered, random and disorganized social sharing. It takes a concentrated content effort to strategize, schedule and promote productive, timely, consistent and worthwhile social sharing. For many small to mid-sized businesses particularly, the answer to social media productivity is Social CRM.
Social CRM allows you to start engaging with your customers and prospects in a collaborative manner across key social channels such as LinkedIn, Twitter, Facebook and more. Social media is taking traditional CRM software – designed to provide one central location to gather, store, process and analyze present and historical customer information – and giving it a personality.
By incorporating social media into your sales, marketing and customer service activities you can learn more about your customers likes and dislikes. By leveraging the vast amounts of information available on social media channels in a meaningful manner, you can uncover more leads and better interact with your customers and prospects, boosting your overall customer experience.
Businesses everywhere are taking advantage of social media to connect more effectively with customers and prospects. Integrating social media activity with Social CRM can further harness that connection and help to build long-term, mutually-rewarding customer and brand follower relationships.
You can also organize your social media campaigns to drive brand engagement – and content marketing.
3 Great Ways Social CRM Boosts Content & Brand Marketing
Social Media Optimization: Social CRM will give your social media campaigns structure – actual social media management. Social platforms should be managed just like any other vital marketing component of a business. Social media should not be viewed as an added bonus to marketing endeavors. With Social CRM, your social platforms can integrate seamlessly with other key enterprise applications, like sales, marketing and customer service, for what industry experts view as a holistic approach to social marketing – providing a comprehensive view of social media campaign successes and failures.
Delivering Customer Care: Social CRM helps to unlock value in every social media conversation with clients, prospects and brand fans. A business can readily engage with prospects and customers in a collaborative manner in order to generate leads, foster loyalty and increase revenue. Social CRM enhances the overall customer engagement experience, adding value to your brand – and fuel to related marketing and sales campaigns.
Tracking Brand Consistency: Social CRM helps to ensure you are keeping tabs on your brand’s image across your social media platforms. With monitoring, mapping, measurement, scheduling and analysis of your social media content, you can make sure your brand’s messaging and personality are conveyed appropriately. Maintaining brand consistency via social media also supports the branding endeavors of related marketing tactics and sales strategies – delivering a closed loop approach to a centralized, collaborative branding initiative.
Read more: Are Content & Brand Marketing Merging?