Snapchat Rebrands As Snap Inc. and Introduces Spectacles.

Will this change the way we capture content for Social Media?

Snapchat recently announced their plans to enter the wearables industry with Snapchat glasses. This business expansion also leads to a change in the company’s name. Read our article this week to find out more about Snapchat rebranding as Snap Inc. and introducing Snapchat Spectacles.

Snapchat Rebrands As Snap Inc. and Introduces Snapchat Glasses - Spectacles

Dropping the ”chat” to become Snap Inc.

Late last month, right before the official announcement of the new Snapchat glasses, called Spectacles, Snapchat announced their decision to rebrand its business and become Snap Inc.

Snapchat rebrands as Snap Inc.

This change was driven by the fact that Snapchat will no longer be the only product of the company. This announcement suggests that they might be developing other products as well.

What are Spectacles and how do the work?

Looking at the video, it is pretty self-explanatory. Snapchat glasses, also called Specs or Spectacles, are sunglasses that have been designed to help you capture visuals the way you see them.

The way Specs work is by pressing the button on the side of your frame and as simple as that you begin recording a 10 second video Snap from your own perspective. The format of the video will as well be innovative.

Your Snaps captured with Spectacles will be published in a circular video format. It will play full screen in any orientation, on any device with a 115-degree field of view.

Currently, it has not been announced if there will be an ability to capture photos.

Snapchat introduces its brand new product - Spectacles

There is a small wireless video camera integrated into the frame that is going to be lit once you start recording. This means that if you wear Snapchat glasses, everyone will know when you are recording.

The process of adding your new Snap on Snapchat Memories will be completely wireless via Bluetooth or Wi-Fi.

Spectacles charge in their case

Last but not least, Snapchat glasses will charge in the case they come with. However, the technical specifications are not clear yet, so we have no information if you would need to worry about any extra cables or chargers.

When would the Snapchat Glasses be available and for how much?

Spectacles, the new Snapchat glasses will come in 3 colors

Although there is no official release date, Spectacles are believed to be released on the market just around Christmas, to help boost their sales during the biggest holiday season in the U.S.A.

Specs will be available in 3 colour schemes – black, teal and coral. The retail price is set to be $130.

Snap has not yet announced if there are going to be variations in the design of the frames that you can choose from, but what is known is that Snapchat Glasses will be a limited release.

As seen in the graph below, the two announcements really got people talking for a couple of days.

Google Search Trends of Snapchat Glasses, Snap Inc, Spectacles, Snapchat Spectacles

Google Trends Data for September 22-29

But would that initial interest change the way we now capture content for social media?

Do you think that Snap Inc. and their Spectacles can start a new trend with wearables and social media content? Let us know in the comment section below.