By using an advanced social media tool, you’d be able to rip your competitor’s customers away from them like a schoolyard bully.

Not only that, but you’d also be able to figure out how your social media profiles are performing, hear what others are saying about your company, or get alerts when people are talking about your brand (among other things, of course).

As you can probably imagine, when you have access to these pertinent details, you’d be in a far better position to get more sales, improve your brand’s image, and even manage your brand’s reputation online effectively.

Advanced social media tools can make or break your business. However, even having said all of these good things, there are still those that do not take the time to use them.

Their reason? “The tools are too complicated.” Do you feel (or think) the same way?

Do you think that while advanced social media tools are so amazing, they’re just too complicated to use? If you answered with a “yes,” then let’s have a look on two of the most advanced social media tools on the Internet. One is SentiOne.com and SocialBakers.com.

Let’s check out which among the two platforms is the easiest to use while providing the most value to its users. Let’s hop right in.

SentiOne

Sentione is a comprehensive reputation management software that allows its users in-depth online listening capabilities. The software has several features to it that includes analytics and automatic alerts (among other features).

The platform is very straightforward. Once you’ve signed up for an account, you’ll be taken to the project creation page where you can choose from three options: Brand, Social Profiles, or Others.

The “Other” option allows the users to monitor their keywords of choice. Not necessarily brand names or social profiles, but just keywords.

After selecting any of the options, the users can now enter the keywords, brand names, or social profiles that they’re tracking (depending on which option they chose).

Here’s how the platform would look if we click “Other.”

After entering your keyword/s, SentiOne will immediately show you several mentions of the keyword/s that you entered.

It’s also easy to add filters and to sort your mentions using the platform. The labels used on their fields are self-explanatory so even total newbies would be able to understand what the fields are for.

It’s very easy to navigate around the platform since you can view most of SentiOne’s platform on their main navigation menu.

In addition to the points we covered, these are some of the other benefits that the users can enjoy from using SentiOne:

  • Real-time social data

The tool allows you to access 3 years worth of historical data about your project in real-time.

  • Push and email alerts

You can set up the platform to send you automatic — let alone, customized — alerts.

  • Unlimited keywords

You can monitor/analyze as many keywords as you want. Some platforms add limitations on the number of keywords that the users will monitor.

  • Gender analysis

The software will tell you which gender is talking about your product more. You can use this information to optimize your campaigns.

These are just some of the many features of the platform.

So far, SentiOne has proven itself to be very intuitive. There’s nothing in it that looks remotely confusing and its features and functions are very easy to understand.

SocialBakers

SocialBakers is a social media marketing suite that you can use to publish content, nurture communities, and optimize your campaign’s performance (among other things).

The platform’s sign up process is quite easy to follow.

Simply click their “Try for Free” button then enter your email and password of choice.

After signing up, you will then be taken to this page.

Because of all the menu’s available, the tool can be quite confusing for some users. This is particularly the case for those who are absolute beginners to using social media marketing tools.

On the top left part of the page, the users can select from three different options: The Dashboard, Analytics, and Publisher.

The Dashboard is where Socialbakers aggregates all the performance of multiple social media and digital data sources.

Here’s how their Dashboard looks.

SocialBakers’ users can customize how their Dashboard looks and the kind of data that can be displayed to it by adding widgets to their dashboard.

They can do this by clicking the “+ Add” button, then selecting from the plethora of premade widgets available.

Note: The platform has countless other widgets available.

To have an in-depth data of your social media profiles from varying platforms, you can visit their “Analytics” page.

Now that you have an idea of what the Dashboard and Analytics page does, let’s visit the Publisher page.

Once you’re on the page, you need to add your social media profiles first.

After clicking the “+ Add Profile” button, you will see this popup.

When you’re done adding your profiles, you can start creating posts.

There are several functions that you can use when you’re in the Publisher page.

You can also view a preview of your post on the same page, which makes it easier (and more convenient) for you when creating a post.

These are just some of the many features of SocialBakers. Because the platform has countless other features hidden as subfeatures, the tool can be a bit confusing to use.

Takeaways and conclusions

While both platforms are great, let alone packed with several powerful features that can help entrepreneurs grow their business, SentiOne is by far the most intuitive to use.

SentiOne doesn’t have an overwhelm feel to it. Its navigation menu, labels, and functions are very easy to locate and understand for users who wouldn’t have a hard time learning how the platform works.

It’s also worth mentioning that unlike SocialBakers, SentiOne doesn’t have that many hidden menus to them by the likes of SocialBakers. This makes the platform far more easier to use than SocialBakers.