You’ve probably heard the idea that you should focus on your strengths, not try to develop your weaknesses before. If you haven’t, here’s a blog post that I wrote: How to Focus on your wonderful strengths, forget your weaknesses. After all, are you really going to learn all the ins and outs of social media while trying to run your business?
Hire Someone to Help
This might seem simplistic, but do you do your own plumbing? Most people would say no, except for those few who might try to unclog a sink, that is. Do you fix your own roof? Again, probably not. Just because social media is free, doesn’t mean your time is free! And by the way, you might like: Finding Your Next Social Media Manager.
Work with the Person You Hire
Before you hand over everything a Social Media Manager (“SMM”), give them some information about your business. After all, they don’t know your businesses like you do. Give them some hints. Tell them what kind of content you’d like to post, and why. Tell them who your business clients are, and what their lifestyles are like. Tell them as many details as possible about your best clients. That way your social media manager can find the best places and times to post. Here’s a good list of questions to ask your social media manager. For instance, how have they handled a crisis in the past?
Have meetings occasionally to go over strategy, and make tweaks. I recommend once a month. Ask your social media manager to explain why certain posts were chosen, and to give some more details. I like to create a short report outlining which posts performed best, and why. Have a meeting agenda, and respect everyone’s time. Inc. Magazine has a good article on how to conduct a virtual meeting. Their advice on asking a specific person a specific question is a valuable tip.
Ask your SMM if there’s anything else you could be doing. For example, one of my clients is on Facebook. The age of those who follow their Facebook account is steadily going up, while young moms (their primary audience), is going down. So in order to reach a younger female audience, I suggested they post on Pinterest, which is 80% women and perfect for their demographic. Spreading posts across different social media platforms can help a business reach everyone in their demographic. And if they hadn’t asked, they might not know.
What Did I Miss?
Is there some other way you have found that using social media helps you to save money? Please let me know in the comments!